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Vans targets $2.2 billion in revenues by 2016

By FashionUnited

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At an investor meeting held at the House of Vans in Brooklyn,

Vans, a footwear company announced that it expects revenues to reach $2.2 billion by the end of 2016, representing an annual growth rate of 13 percent.

In EMEA (Europe/Middle East/Africa), Vans expects to add $350 million in revenues by 2016. Asia Pacific (APAC) is expected to be Vans’ fastest growth region with its largest opportunity concentrated in China. Accounting for 8 percent of the brand’s revenues in 2011, APAC revenues are expected to nearly triple by the end of 2016, adding $170 million in growth.

Vans also revealed its new line of LXVI footwear, which features several new construction advances that result in a lightweight, flexible architecture that maximizes comfort and fit for the action sports enthusiast. Specific new innovations include LuxLiner, Waffleflex, UltraCush Lite, ActionFit, PleasureCuff and RapidWeld.

Vans LXVI footwear debuts with five innovative designs including, the lightest Vans shoe ever,Graph; the mid-top Secant; the all-terrain Inscribe; the modern Variable; and the unique Ortho. The product, with prices starting at $70, is expected to launch globally the last week of June at selectFoot Locker locations, select specialty lifestyle retailers, select Vans retail stores and its website.

Vans, the original action sports footwear and apparel company, is part of VF Corporation Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-Tec line of protective gear and are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices. Vans plans to expand its retail stores by adding more than 200 stores to its existing base of 310 stores.











Vans
VF Corporation