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Bread & Butter introduces stricter rules

By FashionUnited

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Fashion

International tradeshow Bread & Butter, which takes place in Berlin, is introducing stricter rules ahead of its July event. If you are not a buyer, store owner, journalist or a business partner of a brand exhibiting, and you still want to visit then it will cost you.


Previously, all visitors to the tradeshow were sent free tickets to attend, given they had registered in time, however, as part of Bread & Butter’s revamped format the fashion fair is to charge an entrance fee to “industry related service providers and suppliers” of 500 euros for a three-day ticket, per person.


Bread
& Butter announces entrance fees

Retailers, buyers, journalists, agents, distributors, franchisees, and national and international textile associations will still be able to enter for free, but visitors from PR and marketing agencies, who are not directly working for one of the exhibitors, employees of mills, factories and finishing houses, modelling agencies, shop fitters and IT providers will all have to pay the entrance fee.

Commenting on the new charges, Bread & Butter director Karl-Heinz Müller said: “All these people use the show for their business but they pay nothing for it. They’ve used B&B for free for so many years. If you use B&B to deal and use all the exhibitors for your business then you have to pay something for it.”

It is expected that the new charges will affect between 1,000 and 2,000 people.

Bread & Butter also highlighted that owners and employees of “so called vertical companies” such as H&M, the Inditex brands, Primark, Uniqlo, Esprit, New Yorker etc. will not be allowed admission at all. The same goes for “fashion enthusiastic consumers”.

The show organisers justified the new price policy due to its “international significance” and that it has become one of Europe’s “most frequented fashion tradeshows”. Adding, that in being stricter with who the show attracts it would allow every exhibitor, brand, and small label to focus on the buyers, retailers and the reporting press.

The spring 2014 edition takes place from July 2 to 4 and will feature “selected brands” including Barbour, Ben Sherman, G-Star, and newly announced Danish fashion company, Bestseller.

Bread and Butter
Bread Butter