Christopher Raeburn named Victorinox artistic director

London-based fashion designer Christopher Raeburn has been appointed as artistic director of the fashion division of Swiss brand Victorinox. The two brands have worked together before, Raeburn was commissioned to create

a ‘Remade in Switzerland’ capsule collection for Victorinox for autumn/winter 2011, which was followed up by the Protect capsule collection the following season.

This new permanent role, will see Raeburn providing design ideas and inspiration for the entire range of Victorinox clothing, while he continues to design and manage his eponymous Christopher Raeburn label.

Commenting on his new role, Raeburn, said: "I have taken great pride in the work achieved with Victorinox through Remade in Switzerland and the Protect collections; it has been a great honour to be aligned with such a well-respected company and so many skilled individuals.

"Now I see a great opportunity to push Victorinox fashion to the next level and I am looking forward to bringing my aesthetic and experience into the main collection.”

Joachim Beer, president of global fashion for Victorinox, added: “In his role as artistic director, Christopher will be able to focus a creative eye on the full cycle, from mood board to the retail experience, benefitting the design and marketing teams with which he will be working very closely to improve the perception and performance of the collection.”

Raeburn graduated from Royal College of Art in 2006 and went onto launch his namesake brand two years later, which has become known for its ethically-aware men’s and womenswear collections that utilises re-appropriated military fabrics.

Image: Christopher Raeburn