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Happy Socks debut in USA

By FashionUnited

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Fashion

Swedish hosiery brand Happy Socks opened its first American boutique in New York on April 5th. The brand, which previously opened concept stores and pop-ups in London, Stockholm, Tokyo and Paris will now see its first store on Broadway Ave

in downtown New York.

Via
its exclusive North American licensee, United Legwear Co, Happy Socks is now available at retailers such as Bloomingdale's, Nordstrom, Opening Ceremony, Madewell and specialty and online shops.

As manufacture and distributor of Happy Socks in North America, ULC has helped the Swedish brand find the higher ground in the American retail landscape. Isaac E. Ash, President and CEO of United Legwear Co., sees the popularity of the brand as a combination of perfect elements.

Stylish design tickles market
"The market has demanded a high-style sock that doesn't cost as much as a pair of shoes," said Ash. "Timing in the market, pricing, and of course, the fabulous designs have all been key factors in the success of Happy Socks. The retail store will offer a complete "Happy" experience that shows off the brand's unique personality."

In a tiny jewel-box of a space, shoppers will be presented with a modern, white space that acts as a perfect canvas for showing off the colorful socks. Seasonal collections will be showcased along with collabs, boxed gift sets and socks for kids, too.

Happy Socks was founded in Sweden in 2008 by two friends had a vision: to spread happiness by turning an everyday essential into a colourful design piece with a rigid standard of ultimate quality, craftsmanship and creativity.

Image: Happy Socks
Happy Socks