Harvey Nichols expands own label
By FashionUnited
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Luxury department store Harvey Nichols is to expand its own private label with a new dedicated department. The company is looking to find individuals who can fill the roles of designing, production control and sourcing. The new label will see
clothing, accessories and footwear managed under the Harvey Nichols brand, its Chief Executive Officer Joseph Wan stated.Wan
Wan added that he would aim for the first collection to hit stores for autumn 14, although he acknowledged this was a “very tight” deadline and could be pushed back.
It is expected that the division, which has been devised to give Harvey Nichols greater margins and more control over product, could be home to a number of collections under different brand names.
Harvey Nichols is further focusing on its online strategy, and will re-design its website and e-commerce site this year. Customer will be able to click-and-collect their purchases as well as find a more diverse product range and information.
Harvey Nichols is to launch a new store in Baku, Azerbaijan next spring.
Image: Harvey Nichols