Mango turnover increases by 9 percent in 2013
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euros (317.4 million dollars). Given the international presence of the brand, 83 percent of its turnover corresponds to foreign markets, while the remaining 17 percent was generated from the Spanish market.
During 2013, H.E. by Mango reaffirmed its presence in markets such as Spain, France, Germany, Netherlands and Russia with a forecast turnover of 130 million euros (1794 million dollars); Mango Kids, now in its second season, plans to close 2014 with over 250 retail outlets located in 50 countries; Mango Sport & Intimates, which closed 2013 with 95 retail outlets, plans to close the year with 125 retail outlets worldwide; the new Violeta by Mango line, launched in January with an investment of 20 million euros (27.6 million dollars), has a forecast turnover of 50 million euros (69 million dollars) in its first year, Spain, France, Germany and Russia being its main markets.
Company turnover for online sales during 2013 totalled 124 million euros (171.1 million dollars), which represents 6.7 percent of total company turnover and a 77 percent increase on the previous year. Mango, which is now available on the Internet in 64 countries, plans to begin expanding online into Australia and several Central and South American countries during 2014, while continuing to enter new markets in Europe, Asia and the Middle East.
The forecast investment for the Barcelona headquartered group this year is 300 million euros (414.2 million dollars), which will be allocated to new store openings, store refurbishments, logistics systems and IT systems.