QVC partners pantos across the UK

In a unique marketing first, this pantomime season will see Cinderella productions up and down the country sponsored by QVC, as the official jewellery supplier. The shows, which feature soap stars including Louisa Lytton and Suzanne Shaw as

Cinderella, will see QVC jewellery shine in front of an estimated audience of a quarter of a million.

QVC has supplied the panto princess with everything from tear drop earrings to diamond tennis bracelets. With each piece made with the finest replica diamonds cut to look exactly like the real thing but retailing at a fraction of the cost.

Research conducted by the TV shopping channel, found that one in ten Brits favourite thing about going to see a pantomime is looking at the glamorous costumes, which inspired the partnership to get the British public viewing their jewellery ranges on a different platform.

Emily Gilkes, Diamonique jewellery buyer at QVC commented, “By supplying the nation’s Cinderellas with stunning jewellery, we can show shoppers how easy it is to catch Prince Charming’s eye this Christmas. After all, there’s no better place to show off our range than on real life princesses.”

QVC has also helped a number of other princesses and fairies this panto season including Sleeping Beauty, Tinkerbell and Jasmine. Cinderella in Worthing kicked off the QVC sponsorship followed by Suzanne Shaw in Cinderella at the Manchester Opera House over the weekend, and Louisa Lytton begins her panto season at The Camberley Theatre, Guildford on December 7.

Images: QVC of Louisa Lytton as Cinderella