Retailers upping inhouse editorial content
By FashionUnited
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He continues, “We’re also working on additional mobile developments in the next few months, resulting in Android and Playbook versions in time for the Christmas market and menswear focused tip-ons. Asos is opening its doors to global brands to benefit from the same seamless experience.”
Other top retailers have all recently been looking to either create or rework their own editorial offerings. Tesco, Asda and Sainsbury’s have all seen a largely increased circulation with their inhouse magazines, whilst John Lewis launched an online fashion magazine and a fresh, innovative content to their website, earlier this year.
It’s another means for retailers to provide improved customer experience and keep consumers returning to their brand; Asos, for instance, is using its magazine to inform customers of the latest developments within its sector, as well as giving fashion advice and guidance from top industry insiders to further develop engagement with the brand.