SME online retailers to combine Clicks with Bricks in 2014
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The study also found that 54 percent said they believed competition for online shoppers was becoming more intense now than this time last year, with six in ten blaming this to more websites to compete with, while 57 percent said customer price sensitivity was the main reason behind increased competition.
Royal Mail study shows online competition is growing
In addition, the research found pricing more competitively has overtaken increasing the range of goods available as the top priority for increasing customer satisfaction. Increasing the quality of products was the third most popular priority for 2014 despite being ranked the top reason by UK SME online retailers for customer satisfaction both last year and in 2012.
Nick Landon, managing director of Royal Mail Parcels, said: “Royal Mail’s annual tracker study of UK SME online retailers shows that while the majority expect to increase sales, competition is more intense than it was last year.
“UK SME online retailers are thinking carefully about how they can develop their businesses during 2014. They are concentrating on exploiting as many channels to market as possible, adding space in physical premises and online marketplace listings to complement their existing web channel. In addition, they are concentrating on how to price competitively while increasing the range and quality of their goods.”
Image: Royal Mail