Triumph collaborates with LFW designers

Lingerie label Triumph will make a foray during London Fashion Week in partnership with Matthew Williamson.The intimates retailer has further collaborated with LFW designers Louise Gray, Fyodor Golan and Felder Felder. The collection

will be showcased at the Maison Triumph pop-up store in Covent Garden during London Fashion Week.

“I’ve enjoyed collaborating with Triumph on this one-off lingerie set,” said Williamson. “I wanted my piece to be both glamorous and flirtatious. Whilst the lace is traditional for lingerie, I’ve added a touch of decadence with clustered floral embellishments and ostrich feathers.”

Fashion and beauty experts will also be present throughout LFW, including brand ambassador Helena Christensen, make-up artist Ruby Hammer and British Fashion Council chief executive Caroline Rush.

Artist David Longshaw has also created a multi-media art installation, which will be displayed inside the store.

Williamson has also designed a limited edition T-shirt, which Triumph customers will receive free with any purchase over 80 pounds made during London Fashion Week – at either the Maison Triumph pop-up or at the brand’s Stratford and Bluewater stores.

Maison Triumph will be open to the public from February 15-19, located at 71 Monmouth Street, Covent Garden, London.

Image: Maison Triumph lingerie