LCM: Superdry AW 14

LCM: Superdry AW 14LCM: Superdry AW 14LCM: Superdry AW 14LCM: Superdry AW 14
British brand Superdry enjoyed its return to LCM last night, as it showcased its AW 14 collection during a catwalk show at the Old Sorting Office in central London, one of the BFC's show venues.

The show featured both men's and women's wear in a wide range of looks, varying from leather and print combinations to staple military classic pieces with an added twist. Male models in bright orange or blue puffa style jackets stood out among their female counter parts, who wore leather jackets and chunky knits in a more neutral palette.

Superdry's AW 14 collection incorporates styles and details which the brand is known for, such as sport influenced garments that look more casual than technical. James Holder, Superdry’s co-founder, commented: “As a British brand, we are extremely proud to be part of London Collections: Men. The sheer scale and diversity of the collections surprised everyone at The Event, while the show’s energy and impact reflected the passion that runs deeply through the Superdry brand.”

Photos: for Superdry


Related news