Menswear at Pitt Uomo

The Florentines men's fashion trade show Pitti Uomo opened its doors Tuesday this week, its schedule overlapping with the London's mens fashion week, London Collections: Men.

Nevertheless, the trade show is still one of the main events on the international menswear calender, with its 85th edition featuring exhibitors such as Diesel Black Gold, Scotch & Soda, G-Star RAW, John Smedley and DKNY Men.

Earlier this week Pitti Uomo, which runs to January 10, announced the launch of 'Firenze Hometown of Fashion,' a joint event created by the trade show organizers and the Italian government to secure the Pitti's place as the international capital city of menswear.

Although the trade show is already quite international and have a large global reach, with over 40 percent of its exhibitors coming from abroad to show at the fair. “Men's fashion will remain a big business during the next ten years, due to a large growth in new markets,” commented the director of Pitti Uomo, Gaetano Marzotto.

Photos: Courtesy of Pitti Uomo 85