From February, Oxfam’s charity shops are undertaking a relaunch to become more fashion forward and will be issuing detailed trend reports to its 500 shops. The trend forecasts will include advice on key fabrics, prints, shapes and accessories, which will mean that shop staff will be able to ensure that donated products will be trend focused and desirable.

To showcase the charity’s fashion focus for 2012, the international organisation has produced its first ever lookbook, showcasing spring/summer 2012 trends using pieces that were all sourced exclusively from Oxfam outlets and the Oxfam online store.

Images: Oxfam
 

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