Pantone have announced the colour of the year, which for 2013 is Emerald. The colour of the year announcement usually comes with psycho-sociological musings from experts about how the new hue is "encouraging and uplifting" (Honeysuckle in 2011), or evocative of "hope and reassurance" (Mimosa in 2009), or suggestive of "a touch of exoticism" that's just right for the times (Tigerlily in 2004).

This year it's green.

Just how influential will Pantone's annual choice turn out to be? Colour forecasters, manufacturers and store buyers do put some stock in the selection, if anything because the announcement has become something of a marketing juggernaut unto itself.

The Pantone press release issued cited an emerald-hued Pantone-Sephora beauty collection to be released in the spring, as well as spring fashion collections by Tracy Reese, Nanette Lepore and Marimekko that use Emerald as part of their palettes.

Photos: Pantone, Reuters, Etsy

 

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