This year it's green.
Just how influential will Pantone's annual choice turn out to be? Colour forecasters, manufacturers and store buyers do put some stock in the selection, if anything because the announcement has become something of a marketing juggernaut unto itself.
The Pantone press release issued cited an emerald-hued Pantone-Sephora beauty collection to be released in the spring, as well as spring fashion collections by Tracy Reese, Nanette Lepore and Marimekko that use Emerald as part of their palettes.
Photos: Pantone, Reuters, Etsy