White Milano news and archive

Simona Severini, General Manager at White, discusses the show’s brand selection

"When Massimiliano and Brenda Bizzi and I founded White many years ago, we had, perhaps presumptuously, the ambition to do something different as there were already many shows. Today, our desire to create a brand selection that excites and encourages buyers to visit Milan, specifically the Tortona area, remains strong." With these words, Simona...

EventPress Release

WHITE recorded a consistent number of visitors compared to September 2022

WHITE recorded a consistent number of visitors compared to September 2022, with a 5% rise in foreign buyers thanks to the strategy and growth of the EXPO WHITE project. WHITE VILLAGE, the first dopo-salone event in partnership with MTV, was a great success with the public. One of the most intense and dynamic editions of WHITE has just concluded,...

CulturePress Release

Emerging Saudi fashion talents to showcase at WHITE Milano 2023

Designers from the Saudi 100 Brands program are returning to WHITE Milano, one of the most anticipated events of Milan Fashion Week, following the powerful splash they made at last year’s event. Exhibiting to the international market, the designers will be housed in one of five dedicated special areas at the trade show, from 22-25 September....

FairsPartner Content

White Milano 2023 convinces top buyers and social media with brand mix

White Milano came to a close on Monday 27 February. This year's edition saw a 450 percent increase in interactions on Instagram, surpassing 50,000 during the days of the fair and recording a total of 270,000 impressions and 15,000 visits. Number of foreign buyers increased by 8 percent The fair was opened in the presence of Lucia Borgonzoni,...

Culture

New York retail platform The Canvas to bring spacesuit NFTs to MFW

Ethical retail platform The Canvas is set to present a special installation at Milan Fashion Week, which will include a curation of its brands and the launch of its first non-fungible token (NFT) collection. As part of the 2022 edition of the concept trade show White Milano, the New York-based platform’s installation, entitled Down to Earth,...

Fairs

London Show Rooms to return to White Milano

The British Fashion Council (BFC) has announced that following a successful launch in September 2021, London Show Rooms will return to White Milano during Milan Fashion Week. London Show Rooms provides British designers with a platform and pop-up showroom outside London to showcase their collections and raise their profiles in international...

Fairs

London Show Rooms to collaborate with White Milano

The British Fashion Council has confirmed London Show Rooms is collaborating for the first time with White Milano from September 23 to 26. London Show Rooms provides British designers with a platform and showroom outside London to showcase their collections and raise their profiles in international markets. This season the British Fashion...

Fashion Partner Content

White Milano: after the winter success, warming up the engines for September

Numerous Italian and foreign buyers visited White's business-to-business platform to see the autumn-winter collections of the brands carefully selected by the team of Massimiliano Bizzi, founder of the via Tortona event. "Due to the Prime Ministerial Decree (DPCM), which prevented us from opening our fair in the Tortona fashion district, we...

Video

Webinar: Textile Making: New Frontiere by WHITE MILANO

In this Webinar, Matteo Ward - CEO & Co-founder of WRÅD - speaks with co-founders of Desserto, Marte Cazarez and Adrian Lopez Velarde, the Renewcell CEO Patrik Lundstrom and Fashion Tech Designer Laura Civetti about sustainability in the textile sector. Watch the video below. Video: WHITE SHOW via Vimeo

Video

Webinar: Communicating Sustainability: How? by WHITE MILANO

In this Webinar, Matteo Ward - CEO & Co-founder WRÅD - speaks with journalist Chiara Tronville, Communication Designer Federico Biserni and Fashion Reporter Valeria Oppenheimer about sustainability in the fashion industry. Watch the video below. Video: WHITE SHOW via Vimeo

Fashion Partner Content

WHITE at the Side of Italian SMEs. The Project With Sicilian Region Starts: Focus on Sicily

As part of the ongoing promotion of Italian savoir-faire, a special project has been set up in partnership with the Sicilian Regional Assembly’s Department for Manufacturing, using funding allocated under action 3.4.1 PO FESR 2014/2020. WHITE presents 41 Sicilian brands, which will be showing off their creativity at the Tortona Fashion District...

Fairs

White Milano visitor numbers up by 4.8 percent

White Milano has closed its February edition will an increase in visitors, with the trade show hitting over 25,000 visitors, up 4.8 precent compared to last year’s edition. The strong visitor numbers was helped by an increase in buyers attending, up 2.3 percent, as well as a rise of 6.8 percent from visitors abroad, while Italian visitors was...