Retail|Interview
Emello opens debut physical retail space in Selfridges
British luxury womenswear brand Emello, which launched in October 2025 with its "quiet luxury" seasonless wardrobe essentials, has opened its first physical retail space in Selfridges, as it looks to “deepen connections beyond digital interactions”. Emello is available at Selfridges London, located near the denim studio on the third floor, and...
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Consumer behavior shift: 88 percent check Vinted before new fashion purchases
Market share indicates who is winning today, but not necessarily what is fundamentally changing. The key figure from Vinted's latest impact report stands out as one of these major signals. In 2025, 88 percent of the platform's members reported checking Vinted before considering the purchase of a new item. This finding calls for a complete...
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