Fashion |Interview

Mytheresa's chief buyer: "Demand for individuality is rising"

Fashion Weeks in the major fashion capitals concluded a few weeks ago, giving the industry time to process a surprisingly quiet season. In conversation with FashionUnited, Tiffany Hsu, chief buying officer at Mytheresa, reflects on the autumn/winter 2026 season. She explains which trends, collections and runway moments are particularly relevant...

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Retail|Commentary Member

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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Fashion

Zara scores a hat-trick at a Met Gala with a strong Spanish influence

Madrid – On the afternoon of Monday, May 4, 2026, East Coast time, the Metropolitan Museum of Art in New York was doubly celebrating the opening of its traditional spring fashion exhibition. The show is organised by its clothing department. Its opening was once again preceded by the annual charity gala for the benefit of the Costume Institute....

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People|CEO profile Member

“The day profit comes first, we die”: Inside Andreas von der Heide’s unlikely playbook

In the bustling hub of the Les Deux headquarters—what Andreas Christian von der Heide calls his 'playground'—two worlds quietly meet. On his desk lies a green Moleskine, filled with fragments of ideas. But beneath this creative instinct of a man who built a brand now spanning 150 employees across multiple markets from a single white t-shirt,...

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