Fashion news and fashion jobs

Wuthering Heights rolls out global fashion-led marketing campaign

What appears at first glance to be another prestige literary adaptation has emerged as one of the most extensive fashion and lifestyle marketing campaigns attached to a film release, not seen since Barbie. Wuthering Heights has been supported by a global, multi-category rollout that positions the film less as a standalone cultural product and...

Fashion

Mid-market fashion reinvents itself: Why AW25 pricing signals industry shift

The autumn/winter 2025/26 season signals more than just another round of price increases in the fashion industry. It marks a broader shift among mass and mid-market brands attempting to create value in an uneven global economy. A new report from Retviews, an AI-powered intelligence platform by Lectra, has revealed that mid-market players have...

Business|Interview Member

Career check: why the point-of-sale is the best school

What does a career look like in an industry that constantly has to reinvent itself? Industry expert Daniel Samy El Menshawi looks back on 15 years of experience balanced between tradition and transformation. After an apprenticeship in textile management and a degree in International Fashion Management, El Menshawi worked in sales for various...

Business|CEO Interview Member

Voo Store CEO talks strategic overhaul: Prioritising independent brands over luxury labels

Under Akcay's leadership, the fashion retailer, known beyond Germany's borders, will once again focus on its former strength: offering young brands and designer collections that cannot be found everywhere. To this end, the new boss is also cutting budgets for the big fashion houses. Akcay reveals exactly what his strategy looks like an interview...