John Lewis collaborates with Bruce Oldfield

Department store chain John Lewis has collaborated with British couture designer Bruce Oldfield on a 60-piece women’s ready-to-wear collection, which will launch in September.

The capsule line will mark Oldfield’s first ever high street range and will feature tailored workwear, faux-fur trim and jacquard coats, wide-leg and skinny trousers, lace tops, and velvet and silk dresses, with prices ranging from 59 to 299 pounds.

The collaboration follows on from the success of John Lewis’s line with Alice Temperley and will be called Bruce by Bruce Oldfield. It will launch into nine shops, including its flagship Oxford Street store, as well as online from September 4.

Commenting on the collaboration, Oldfield said: “I have spent the past 40 years building my own couture line and I am thrilled to announce my first high street collaboration with John Lewis.

"Bruce by Bruce Oldfield draws on my classic silhouettes with key pieces for any modern woman's wardrobe; classic outerwear, juxtaposed tailoring, and sumptuous eveningwear. The collection plays on a monochromatic palette, full of structure and texture and that is softened with a touch of cashmere.”

John Lewis announces latest designer collaboration with Bruce Oldfield

Highlight pieces include the ‘Swan Dress’, which has a structured silk bodice and appliqué metallic print detailing, a striped monochromatic silk and velvet skirt, and the black silk ‘Little Bruce Dress’. A donation of 20 pounds from the sale of the each ‘Little Bruce Dress’ will go to Barnardo’s children’s charity as Oldfield is the vice president.

Jo Bennett, head of womenswear buying at John Lewis , said: “It is such an exciting opportunity to build and create an entirely new brand that will sit alongside our other collections. We have worked incredibly hard together to bring the very best, quality and design to meet the needs and high expectations of our customers.”

Paula Nickolds, buying and brand director, added: “This collection marks a new chapter in fashion for John Lewis; we are delighted to bring Bruce’s signature couture design aesthetic to our customers. The collection is the perfect balance between couture design and quality combined with ready-to-wear accessibility.”

The collection will be available at John Lewis Oxford Street, Peter Jones, Birmingham, Kingston, High Wycombe, Brent Cross, Bluewater, Cheadle, and Cribbs Causeway, as well as online at johnlewis.com.

Images: Bruce by Bruce Oldfield for John Lewis