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Charlotte Olympia to open 4 new locations

By Kristopher Fraser

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Retail

If Charlotte Olympia’s shoes for the recent Cinderella collaboration for Saks Fifth Avenue wasn’t enough to remind you that she is showing no signs of going anywhere, she’s decided to give you an even bigger reminder. In efforts to continue expanding her label she will be opening four new stand alone stores, including one that will open in Bangkok this coming weekend. The other three proposed locations are The Forum Shops at Caesar’s in Las Vegas, South Coast Plaza in Costa Mesa, California, and London’s Draycott Avenue in Brompton Cross.

One thing is for sure, Olympia sure knows how to pick a location. All of her future destinations are in very high traffic shopping areas, and the new locations will be sure to do wonders for her revenue. The upcoming store openings will bring the total count for her stand alone stores to ten.

While it might seem like a small number everyone has to start somewhere, and she certainly has made her mark in all the proper department stores even though her standalone store numbers are small. The beauty of these four upcoming locations is that each of them will be given their own individual capsule collection inspired by their location. While her heels are fabulous the real success of her brand lately can be attributed to her flats.

Not just any pair of flats mined you, but her signature kitty ballet flats. Olympia (whose real last name is actually Dellal), plans on launching a new line of flats called the ABC collection. The flats will be leather, will be offered in seven colors, and bolster a price tag of 695 dollars. Each pair will come with 52 leather stickers – the 26 letters of the alphabet and 26 different motifs – to decorate the shoes with.

If that isn’t enough to wield you the designer will be throwing in some style tips herself. The collection will come with a booklet called “Charlotte Olympia’s Guide to Accessorizing.” If you ever wanted to learn the secrets to an accessory game from a master now is your chance. The collection will launch in April at Charlotte Olympia stores, her e-commerce channel, and on net-a-porter.com. In May they will begin selling at a wider selection of retailers, but until then just remember April is around the corner and there are 4 more Charlotte Olympia boutiques you have to shop at now.

Charlotte Olympia