Latest Articles in Business

Inside Swarovski: Careers as brilliant as crystals

“Crystals are the essence of light, captured and reflected.” This poetic notion encapsulates the spirit of Swarovski, founded in Austria in 1895. As the world's premier crystal manufacturer, the company is celebrated for its high-quality crystals, gemstones, and exquisite jewellery and accessories. Operating globally with a presence in 170...

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Lectra unveils the new version of its collection management software, Kubix Link PLM, to the fashion industry

With the Kubix Link 3.4 platform and the new Kubix Forms offer, brands will be able to optimize their operational efficiency Lectra, a major Industry 4.0 player in the fashion, automotive and furniture markets, announces a major development of its SaaS platform dedicated to product data management for the fashion sector: Kubix Link 3.4 This new...

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Cultivating style and substance: New Look's approach to fashion retail careers

In the landscape of the fashion retail industry, innovative recruitment strategies are pivotal in building a workforce that not only drives growth but also embodies the core values of a brand. Established in 1969, New Look, a British fashion retailer, views recruitment as more than just filling positions; it's about cultivating a team that can...

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Karine Augis expands to Dubai

After taking its first steps in France and Europe, Karine Augis is adding a new country to its international conquest this year: the Parisian chic leather goods brand is expanding to Dubai in partnership with Link Store in the legendary Wafi Mall. Experience Karine Augis at Link Store Located on the first floor of the Wafi City Mall in Dubai....

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Everything you need to know about OFFICE: From vintage quirks to ethical footprints

OFFICE has grown into a globally recognized retailer, maintaining its distinctive charm rooted in displaying shoes on old office furniture—a creative nod to its name. Simultaneously, it champions sustainability by supporting the circular fashion economy through its initiative OFFCUTS, which offers consumers unique, secondhand, and ex-display...

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Community, culture, and career: How lululemon is revolutionising work culture

At lululemon, a leading company in the field of high-performance sportswear, the well-being of employees—physically, mentally, and socially—is at the center of the company's activities. This philosophy is reflected both in product development and in the design of the working environment. From a yoga boutique to a global giant Since its founding...

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Tailoring connections: The impact of community in White Stuff’s strategy

Building a strong brand community in the dynamic world of fashion is not just a decision but a necessity. From cultivating brand loyalty to driving innovation and remaining at the industry's forefront, the importance of a well-defined community approach cannot be underestimated. White Stuff, a pioneering British fashion retailer founded in 1985,...

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Exploring the bridalwear buying process: A case study of WED2B

The journey to selecting a bridal gown stands in stark contrast to the conventional retail experience, encapsulating a blend of anticipation, emotion, and a quest for perfection. Bridal gown shopping is not merely a purchase; it's a pivotal experience in a bride's journey towards her wedding day. Through the lens of WED2B, a prominent player in...

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Navigating the future of fast fashion: A Primark case study

Fast fashion has emerged as a transformative force, reshaping consumer habits, fashion cycles, and industry standards. Characterised by its ability to rapidly produce and distribute the latest trends from the catwalk to the retail floor, the segment makes styles available to a broad audience at unprecedented speed and often at a fraction of the...

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Navigating the tides of change: Hunter’s strategic renaissance

In the mosaic of British heritage brands, Hunter stands out, symbolising resilience, innovation, and an unwavering commitment to quality. Since its inception in 1856, under the entrepreneurial spirit of Henry Lee Norris, Hunter has traversed through the ages, adapting to the changing landscapes of fashion, technology, and consumer demands....

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The art of staying relevant: Clarks' balance between tradition and zeitgeist

In the fast-paced world of the fashion industry, maintaining brand relevance poses a significant challenge, especially for companies with deep-rooted histories. Clarks, a British footwear manufacturer with nearly two centuries of experience, exemplifies a label that knows how to blend tradition with contemporary adaptation. This venerable...

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The EMPEL® Water-free and PFAS-free Textile Finishing Expands into Korea Through Hwasung International

Known for industry-leading textiles and technologies, Hwasung International leverages EMPEL® to increase sustainability and performance Green Theme Technologies, suppliers of the EMPEL® water-free and PFAS-free textile finishing platform, continues a trajectory of exponential growth by partnering with Korean-based global textile innovator...