DRESSX news and archive

DressX raises 15 million US dollars in Series A round

Digital fashion retailer DressX has raised 15 million US dollars in a Series A round led by Greenfield Capital with participation from Slow Ventures, Warner Music Group, Red Dao, and other investors. The funds raised will allow the company to “scale its vision of the future of fashion,” explained DressX in a statement, as it looks to improve the...

BusinessFeatured

Warner Music Group establishes partnership with DressX

Warner Music Group (WMG) has announced a new partnership with digital fashion retailer DressX, which will see a number of artists linked to the entertainment company develop their own virtual fashion lines. WMG also said it had made an investment in DressX, however did not disclose the sum or conditions. The group, which counts music by the...

Fashion

Bershka unveils digital fashion collection with DressX

Inditex-owned Bershka has further expanded its presence in the metaverse with the launch of a purely digital fashion collection made in collaboration with DressX. The first of its kind of Bershka, the four items are available to “wear” via augmented reality (AR) lens filters and come as part of the high street brand’s holiday campaign ‘Going Out...

Fashion

Dundas joins Roblox in collaboration with DressX

Dundas has announced that it will be the next brand to join virtual world platform Roblox via a partnership with digital fashion retailer DressX. The fashion brand has launched, together with DressX, a collection of six digital wearables utilising Roblox’s Layered Clothing technology, which aims to offer hyperrealistic and inclusive clothing for...

Business

DressX becomes first digital fashion retailer to partner with Zepeto

Digital fashion retailer DressX has announced a new partnership with Zepeto which sees it launch a collection of digital-only wearables through the online metaverse platform. The retailer has worked together with Zepeto’s virtual fashion influencer Monica Quin on five digital looks created using Quin’s signature colour palette. The line will be...

Fashion

DressX partners with Meta to launch collaborative collection

Digital fashion retailer DressX has revealed a new collaborative collection with Instagram-owner Meta which is set to launch through the social media brand’s Avatars Store. A selection of DressX 3D outfits will be available to purchase and be worn for shoppers’ avatars across Meta platforms, including on Instagram, Facebook and Messenger. “Being...

Fashion

Jason Wu releases digital twin of Michelle Obama inauguration gown with DressX

Jason Wu has teamed up with DressX, an NFT marketplace dedicated to digital fashion wearables to launch a one of a kind digital gown. The original dress was made for then First Lady Michelle Obama in 2009 for the inaugural ball. It is handcrafted from ivory silk chiffon and embellished with organza flowers, crystals, and silver thread...

Business

DressX launches collection to support Ukraine

Virtual fashion platform DressX has announced the launch of a fundraiser for Ukraine as Russia continues its invasion of the country. Announced in a series of Instagram posts, the platform, which was founded by Ukrainians, revealed it would be releasing a collection of digital clothing, with proceeds set to go to Ukraine’s Ministry of Defence...

Fashion

DressX hosts interactive partnership with Metaverse Travel Agency

Digital fashion platform DressX, together with web3 studio Kollectiff, has revealed a limited edition Metahelmets collection as part of The Metaverse Travel Agency (The M.T.A). Owners of the Metahelmets can wear them an unlimited number of times via DressX’s augmented reality (AR) app, with the first styles already available to purchase through...