Pop-up news and archive

Labrum to open pop-up in London

British African menswear brand Labrum is opening a pop-up store in London’s Soho “in the coming weeks”. Labrum, founded by Foday Dumbuya, is currently celebrating its 10th anniversary and has become known for blending traditional tailoring techniques with West African culture. In 2023, the British label won the Queen Elizabeth II Award for...

Retail

4th & Reckless to open first pop-up

Womenswear and lifestyle brand 4th & Reckless will open its first-ever pop-up shop in London this week. Located at 19 Greek Street in London's Soho, the ticketed pop-up will open to the public from May 3 to 4 to celebrate the brand’s premium resortwear ‘Postcards from Paradise’ collection in collaboration with influencer Loz Vassallo. Alongside...

RetailFeatured

Kizik debuts new brand platform and campaign as it enters new phase of growth

Kizik has launched a new brand platform and integrated campaign as part of its continued growth strategy across retail, wholesale, and international markets. The new brand platform and campaign, created in partnership with creative agency Yard NYC, features a renewed branding look for the footwear brand, encompassing everything from its website...

Retail

Shein to open pop-up in Liverpool

Online fashion retailer Shein has announced it is opening a pop-up shop in Liverpool One from April 19 to 21. The pop-up will mark Shein’s first of 2024 and will showcase its latest spring/summer 2024 collections, including partywear, workwear, swimwear and curve, as well as its beauty range ‘Sheglam’ and homeware. In addition, the pop-up will...

RetailFeatured

Rixo to open pop-up in New York

British womenswear brand Rixo, known for its vintage-inspired and feminine print designs, is to open its first-ever bricks-and-mortar presence in the US with a pop-up in New York as part of the brand’s international expansion plans. The pop-up, located at 19 Prince Street, Soho, New York, will be open from April 22 for three months and will...

Retail

Miniso opens pop-up store in Times Square, NYC as it eyes up US expansion push

Chinese lifestyle retailer Miniso has opened a new pop-up store in Times Square, New York City. Marking the retailer’s second retail location within the iconic New York shopping district, the new pop-up will be open for a year. Located at 1540 Broadway, the new store builds on the success of Miniso’s first global flagship store by Times Square,...

Retail |In Pictures

Nadine Merabi opens pop-up in New York City

Manchester-based luxury, ready-to-wear womenswear brand Nadine Merabi has opened its first international physical retail space with a pop-up in New York City. Located at 112 Wooster Street in New York, the pop-up launches with Nadine Merabi's latest spring/summer 2024 collection, featuring tailored separates, jumpsuits, its new bridal styles,...

RetailFeatured

Fashion's Next Frontier: The Rise of Connected Experiences

In an increasingly digitally dominated era, the fashion category is driving a profound shift in retail, delivering connected experiences that transcend traditional boundaries. No longer is it just about the product. Brands like Louis Vuitton are redefining the physical space as a platform for cohesive storytelling, engaging consumers, and...

Retail |Beauty

Chanel to open beauty pop-up in Edinburgh

French fashion house Chanel is opening a beauty pop-up in Edinburgh, Scotland to celebrate the launch of its new limited-edition matte lipstick range next month. Opening on March 9, the pop-up will offer an immersive experience focused on the new Rogue Allure Velvet Nuit Blanche matte lipsticks, a collection that features eight exclusive shades,...

Retail

Game of cat and mouse: Tory Burch opens pop-up in Los Angeles

Tory Burch has opened the doors of an animal-themed pop-up. While the flagship store in Los Angeles is being renovated, the US fashion label is switching to an alternative address, as announced last week. Together with the US designer and founder of the Opening Ceremony brand, Humberto Leon, a temporary space on Melrose Avenue was transformed...

RetailFeatured

Pop-up shops are revitalising the high street

Pop-up shops have emerged as a potential solution for rejuvenating and reinvigorating High Streets, presenting several advantages that address the current challenges faced by traditional retail spaces. With footfall in some locations still below pre-pandemic and Brexit levels, retail brands might be hesitant to commit to long leases in an...

Retail

Longchamp opens pop-up at Harrods with exclusive lines

French luxury brand Longchamp has opened a pop-up at department store Harrods in London, featuring two exclusive bags and a specially curated ready-to-wear capsule selected by creative director Sophie Delafontaine. The pop-up will run until January 25, and Longchamp has transformed Harrods’ Crescent Windows space (beside door six on the ground...