See Now news and archive

Tom Ford gears up for debut AW16 "See Now, Buy Now" show

London - Tom Ford is aiming to receive a positive reception this evening for his debut "See Now, Buy Now" womenswear and menswear Autumn/Winter 2106 catwalk show set to take place at Four Seasons restaurant space in New York. The fashion designer/movie maker event signals the start of New York Fashion Week and will be lived streamed to the...

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‘See now, buy now’ sees an industry divided as Italy’s Fashion Chamber rejects instant fashion

London - Debate concerning the current affairs of the fashion system has resulted in the rise of the direct-to consumer business model. Whilst a number of global fashion houses, such as Burberry, Vetements, Tom Ford and Tommy Hilfiger, have announced their intentions to break away from the traditional calendar to cater to consumers need for...