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Topshop uses mobile and social platforms to push into China

Arcadia's Topshop has joined forces with ShangPin, China's first online multi-brandfashion retailer, to host a mobile experience known as 'The Mobile Adventure', in honor of the brand's official launch on ShangPin.com. “Today’s young Chinese consumers have an appetite for luxury,” explained David Zhao, CEO of ShangPin. “This new generation of...

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