Streetwear news and archive

VF Corporation is mulling a sale of streetwear brand Supreme

In less than four years since its acquisition, VF Corporation is reportedly mulling a sale of its streetwear brand Supreme. Back in December 2020, the group bought the New York skater brand, valuing it at 2.1 million dollars, making it one of the largest fashion transactions of the year. According to WWD, VF Corp is considering divesting Supreme...

FashionPress Release

Foot Locker: Amplifying Black voices through Hip Hop and sneaker culture

Sneakers are not just footwear within the hip hop community; they are a potent symbol of fashion, status, and cultural identity. As a global leader with over 2,500 stores, Foot Locker is the premier destination for sneakers, celebrated for its collaborations with top brands to deliver coveted and cutting-edge products. For more than three...

Business |Interview Featured

Fran Marchena, CEO and founder of Spain’s Hoff: ‘Franchises have become a great ally in our expansion’

Valencia - What started as a fledgling online business in the Spanish province of Alicante - the cradle of the country’s footwear par excellence with the city of Elche as its main representative - has ended up becoming a meteoric company that has closed a turnover of 53 million euros and a 90 million retail price. In less than eight years,...

Fashion Featured

Labels to Watch: 3 Preppy emerging streetwear brands from Madrid

Madrid is considered a Spanish commercial and financial centre, which from an international perspective is often overshadowed by the quirky port city of Barcelona with its mix of Gaudí buildings, beaches and an alternative lifestyle. The Spanish capital, however, also has a lot to offer with its art and cultural institutions - including its own...

Fashion

Chicago Blackhawks launches streetwear collection with Just Dishin

NHL team Chicago Blackhawks has released a streetwear collection in collaboration with Buffalo-based fashion label Just Dishin targeting the next generation of ice hockey fans. The limited-edition collaboration aims to bring “hype culture to hockey,” explains the Chicago Blackhawks in a press release while “pushing the boundaries of...

FashionPress Release

Real Artistic People: Drawing on the cultural capital of slogan t-shirts

The origin of slogan t-shirts, pivotal in the modern fashion narrative, traces back to the 1940s. Initially emerging as a way of spreading slogans for political campaigns, these shirts gained momentum in the 1960s as symbols of rebellion and social change. The 1970s and 80s saw these shirts solidify their influence in fashion and pop culture, as...

BusinessFeatured

Project x Paris: The streetwear brand aims for 100 million euros in turnover

Created in 2015, Project X Paris, a French brand of premium and accessible streetwear, is now enjoying great success as its turnover reached 70 million euros. The label is the story of two brothers, Jimmy and Maxime Gov, graduates of Centrale Supélec and the London College of Fashion. In 2015, they embarked on an entrepreneurial adventure...

Retail

London streetwear brand Unknown sees 175,000 waitlist for latest drop

Emerging streetwear brand Unknown London launched its AW23 collection on Sunday, after it confirmed it had a waiting list over 175,000 customers. This is the brand’s second release of the season, which the company said it aims to reshape the UK streetwear landscape with their "controlled chaos" inspired AW23 collection, consisting of 21 unique...

Fashion |In Pictures

Bacardi launches streetwear collection with Filling Pieces

Bacardi Rum has launched a nine-piece collection with Amsterdam-based luxury streetwear brand Filling Pieces. The "dancefloor-ready" Bacardi x Filling Pieces capsule collection builds on the alcohol brand’s ‘Do What Moves You’ campaign this summer, showcasing self-expression through dance and music. The limited-edition collection offers...

Fashion

Champion celebrates 50 years of hip-hop

Hip-hop, born on the streets of the Bronx in the 1970s, has evolved into a global cultural and musical phenomenon while simultaneously exerting a profound influence on the world of fashion. From its early beginnings to the present day, hip-hop's impact on fashion is unmistakable and enduring. As the genre celebrates 50 years, fashion brands are...

Fashion |Interview

Dutch streetwear brand Filling Pieces launches collections with LGBTQ+ brands for inclusion in streetwear

At the end of July, Dutch streetwear brand Filling Pieces released a capsule collection in collaboration with German skate brand Dagger. The up and coming German brand works closely with the LGBTQ+ community and tends to reference the glam punk era. With a dose of leopard print, the collection was different from what we are used to from Filling...

Retail

Red Run to open first flagship at Liverpool One

Women’s activewear and streetwear brand Red Run is opening its first flagship store in Liverpool One this autumn. Red Run has secured a 1,400-square-foot store on Manesty’s Lane at the shopping centre to house its range of versatile, comfortable and high-quality active streetwear for women, including exclusive collections and limited-edition...