Former Burberry man to join Farrell

Farrell, the menswear line launched in September

by pop star Robbie Williams, has appointed Burberry’s former Design Director, Ben Dickins as Head of Design.

Dickins joins the brand from November 28 and will oversee the entire design process, as well as working to develop the Farrell collection and grow the brand alongside Williams. He will also have direct responsibility for setting long term objectives; this will include managing all aspects of the Farrell portfolio whilst developing further opportunities for its expansion.

Robbie Williams, commenting on his new partner, says, “A breath of fresh air is floating down the corridors of Farrell. The beautiful Ben Dickens has arrived, bringing his optimism, passion and vision to my Granddad’s clothing line. It's beautiful to be at the start and see an open road in front of us. The more we talk, the more ideas we throw around - it's exciting. It's very similar to making an album, after all that's what an album? It's an idea. What is art? It's an idea, as are clothes. We are at the tip of an iceberg, and it is an iceberg. Come join us, we are many.”

The menswear line inspired by heritage British tailoring and traditional work wear is targeted at 16-40 year old males; the debut 40-piece collection is sold through House of Fraser and online at Very.co.uk.