Pepe Jeans London targets Asia

British denim brand Pepe Jeans London has announced that it is expanding its global

reach after a series of retail openings in the Middle East, Latin America, Northern Europe, Eastern Europe and Japan.

The fashion label, which operates more than 113 flagships globally, is setting its sights on Southeast Asia after entering into several agreements with local retail partners for a planned expansion into the region over the next three to five years.

The expansion kicked off last year with a flagship store opened in collaboration with Central Group, one of the largest retailers in Thailand, in the upscale shopping mall at Suria KLCC, located beneath the Petronas Twin Towers in Kuala Lumpur, Malaysia.

This opening was followed by a new store in Mid Valley, Kuala Lumpur and two more are also set to open this year: one in Pavilion, Kuala Lumpur and the other one in Guvney Plaza, Penang. Also, as part of the association with Central Group, seven additional Pepe Jeans London concessions have opened in Robinson and Zen department stores.

Additionally, in the fourth quarter of the current fiscal year, Pepe Jeans will also open its first standalone store in the Philippines.