Privacy news and archive

Vinted fined 2.3 million euros for breaching European AVG privacy law and will appeal

Vinted is violating several aspects of the European AVG privacy law, the State Data Protection Inspectorate ruled. An investigation was launched into the online marketplace after the regulator received complaints from several European countries. The Dutch Personal Data Authority regularly receives complaints about the platform, Dutch news...

Fashion

Google settles 5 billion dollar privacy lawsuit related to browsing

Search engines have long been tracking user behaviour to enable the delivery of personalised content and ads. Selling targeted advertising based on user data is a significant source of revenue for many online platforms and services. But as concerns over privacy have mounted in the last few years, users demand more control of which type of data...

BusinessFeatured

Apple's new privacy controls will limit brands advertising

This week Apple began rolling out an update of its lates iOS operating system putting the user in greater control of privacy. The changes will limit tracking websites visited by users, which companies do to create user profiles and distribute advertising deemed relevant. Many websites allow hundreds of different data collection companies to...

RetailFeatured

H&M found guilty for illegal surveillance of employees

When data protection and privacy laws were implemented in Europe in 2018 one of the key legislative acts was the safeguarding of personal data. Retailers were forced to quickly update their privacy policies, as collecting customer data considerable fueled their share in the rise global e-commerce and mobile commerce, but also meant the industry...

Retail

In California, shoppers value their privacy

If you walk into a store these days, without or without the intention to purchase, chances are there is technology in place to monitor what you are browsing, assess your location – if you have a smartphone – and cameras to deduce your age group, gender and anything else that could be useful to analyze shopper behaviour. In California, a new...

Fashion Featured

How will the new General Data Protection Regulation impact brands?

On 25 May the General Data Protection Regulation (GDPR) is coming into effect. The law will affect all fashion brands and companies who use data to make informed decisions about consumer purchase behaviour, from location-based marketing, to social media analysis to browsing history. The GDPR will enforce rules for the the collection, processing,...