Snap Inc news and archive

Influencer sued for failing to influence

An influencer contracted to wear Snap Inc's spectacles during the spring summer 19 fashion week season last month is being sued for failing to influence. The case in question is PR Consulting, Inc., versus Luka Sabbat, with the former stating Sabbat is in breach of a 60,000 dollar deal he received to wear Snap Inc's glasses in public and further...

Retail

Snapchat teams up with Amazon to launch visual search tool

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat users are able to search for products on Amazon by pointing the Snapchat camera at a physical product or bar code. “When the item or bar code is recognized, an Amazon card will appear...

Business

Snapchat parent begins IPO process

Snapchat parent firm Snap Inc. has filed confidentially for a public share offering valuing the disappearing messaging platform at more than 20 billion US dollars, The Wall Street Journal reported Tuesday. The initial public offering (IPO) would be among the biggest in the tech sector in recent years and shine a light on the fast-growing...