Diormag launches

Christian Dior has already obtained a strong online following with nearly 7 million fans on

Facebook and now the French house is to conscript more readers with the launch of DiorMag.

The online magazine goes live with eight articles — that number representing one of the founder’s good-luck charms — with Friday’s fall fashion show, the first headline event: It will be live-streamed for the first time. Additionally, blogger Susie Bubble is to oversee a simultaneous feed on Twitter.

This is the second step in the Dior house boosting its online presence, having launched a new website and adding editorial content. The magazine — at Diormag.com or via Dior.com — is designed to tell the backstory of the brand and its products.