Farrell to debut at Selfridges

Robbie Williams's clothing label, Farrell, is to debut at Selfridges this autumn.

Named after Williams' grandfather Jack Farrell, the brand  embodies timeless British design and was created in tribute to Jack's  legacy, and to make quality clothing for the everyman.

 According to Selfridges buyer Reece Crisp, the collection will feature  tailor-made menswear, focusing on a lifestyle element offering both  eveningwear and casualwear with a very definite philosophy.

 Crisp stated "Our business in our menswear area is constantly growing,  and we are always looking for something different. The items that  Robbie Williams created exclusively for us, especially the outerwear,  are my favourite pieces of clothing of the whole line”.

 Last November Williams recruited Burberry’s former Design Director,  Ben Dickins as Head of Design.

 Crisp told Vogue online: "We're expecting great sell-through on the  trenches, pea coats and quilted jackets. Three pieces have been  designed for us exclusively, including a double-breasted camel  overcoat which is my favourite piece from the line."