Political marketing firm Cambridge Analytica supposedly “weaponized fashion brands” to help put President Trump into office. Christopher Wylie announced this surprising news at Business o

Facebook is the latest company going from clicks to bricks. The Internet giant responsible for social networks Facebook and Instagram has opened nine pop-up stores inside Macy’s locations acros

New York - While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat users are able to search for products on Amaz

Instagram’s founders Kevin Systrom and Mike Krieger are leaving the company eight years after its launch and six years after its acquisition by Facebook. “We’re now ready for our ne

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A

It has been a painful week for Facebook, who’s stock price came crashing down, as shareholders responded to its slowdown in revenue growth, wiping 20 percent off the company’s value. A lo

Facebook has filed a patent application for a service which would allow users to purchase items and complete payments via its Messenger chat app, according to the website of the United States Patent

A recent study has revealed that online activity rises significantly during the Muslim holiday of Ramadan, exponentially growing the time consumers spend on social media or shopping on e-commerce sit

Nike Inc. is among the first companies to try out Facebook Messenger´s new try-and-buy tool. Facebook Inc. has announced, on its newsroom, a new augmented reality (AR) feature for its Messenge

Strellson, the Swiss-based international men’s fashion and lifestyle brand, is the first retailer to launch a ‘Like Shop’, a new concept in the fashion industry where customers can

Social media platform Snapchat is expected to grow its user base by more than 27 percent this year, surpassing rivals including Twitter and Pinterest in the US for the first time, according to eMarke

London - Facebook has issued an apology after previously refusing to publish an advert which featured plus-size model Tess Holliday in a bikini. Australian feminist group Cherchez la Femme, a monthly

A study of 50 clothing, footwear and accessories retailers on Facebook has revealed that they aren’t “maximising the potential of their Facebook pages,” especially when it comes to

Facebook co-founder Eduardo Saverin has reportedly invested 13 million dollars in the Indian online baby and kids apparel and products retailer Hopscotch. As reported by the ‘Economic Times&rs

When it comes to viral campaigns sometimes they don't hit the mark, do you remember the criticism that Harvey Nichols received for its ‘walk of shame’ campaign, and the outrage towards Ho

Social media platform Facebook is testing a dedicated shopping feed that aggregates posts and photos about products on sale from different retailers. The shopping feed will allow users to shop for cl

Social media platform Instagram has opened its advertising business to all advertisers of “all sizes, everywhere,” as it pushes forward with its ad-growth strategy. The Facebook-owned ima

Online retail giant Amazon has been named as one of the retail industry's ‘fastest growing social media’ brands, according to the latest Retail Social Media Benchmark results from eDigita

Photo-sharing platform Instagram is expected to top two billion dollars in ad sales by 2017, according to a report by eMarketer, stating that the social media app will outsell Google and Twitter when

Pure London has secured a compelling line-up of over 30 speakers for its forthcoming edition, with representatives from the V&A, Clarks, Facebook, Hobbs, LK Bennett and Arcadia adding to the exci

Fashion specialty retailer Nordstrom has fired a sales associate in Portland after the employee posted controversial statements that suggested killing of police officers on his Facebook page. "We do

Los-Angeles based apparel label American Apparel has made it was back into the media spotlights once more, after publishing its new 'back to school' campaign which is said to have included a photogra

Facebook is keen to dive deeper into the ever expanding arena of e-commerce and f-commerce. The social network platform has announced the launch of a new feature to help online retailers drive sales

French fashion house Lanvin is preparing to celebrate its 125th anniversary. In honor of this momentous occasion the fashion house has decided to update its iconic logo and embrace new technologies t

UKFT Rise, an initiative set up by the UK Fashion and Textile Association, has announced that it is teaming up with Facebook to host networking events for young people in fashion and textiles. Launch

Marks & Spencer is celebrating the registration of its one millionth Facebook fan by gifting every fan a penny to donate to charity. Over the next few weeks a specifically created Facebook app wi

UK fashion retailer, Superdry has teamed up with Facebook preferred marketing developer, One iota, to develop a Facebook application to celebrate its autumn/winter 2012 collection. The bespoke mobile

High street fashion retailer Topshop has announced that it has partnering with Facebook ahead of London Fashion Week to launch the first ever live ‘Customisation of the Catwalk’. For the

American fashion label Michael Kors is celebrating hitting one million Facebook fans with the launch of its new revamped Facebook timeline that looks back at the brand’s 31 years. The brand, wh