Debut of Mr Porter

Male fashion followers are only a day away until the launch of Mr Porter. The dedicated menswear

site of niche and established labels is the brother of online fashion boutique net-a-porter. Mr Porter will officially open its digital gates on 22nd February 2011.

The online luxury shop for men will offer over 80 leading international brands including Lanvin, Jil Sander, Marni, YSL, Ralph Lauren Purple Label, and Margaret Howell to name but a few. A preview of the site is offered on Facebook, which has been open to founding members from February last year. Features on Mr Porter include The Journal, Style Directory, and Mr Porter Profiles.

Mr Porter is promised to closely follow the footsteps of the award-winning website net-a-porter. On the womens e-boutique designer labels are presented in a style of a fashion magazine, on Mr Porter founder Natalie Massenet is looking to meet the demands of male shoppers by offering a selective shopping experience. The company launched in 2000 and is viewed by over 2.5 million users a month.