Liberty LFW window display

London Fashion Week is well under way and leading boutiques and department stores are reflecting in their window displays the incredible fashion and style the capital has to offer.

Liberty collaborated with make-up and interdisciplinary artist, Isamaya Ffrench, for the September windows. Ffrench stated: "The inspiration originally came from the concept of a 'fashion monster' – creating unusual textural skins and organic shapes to evoke otherworldly characters."

Maxine Groucutt, Head of Visual Identity at Liberty, gave her insight into the window displays: "The window concept began with the international collections showing the plethora of texture – wool, mohair, angora, glossy feathers, curly sheepskin and faux fur. We then added some well-placed googly eyes and everywhere there were fashion monsters! The scheme morphed into something more mature with a twist of London's bizarre eclectic innovation, celebrating what Liberty and London Fashion Week does so well."

Brands featured include Victoria Beckham, Vivienne Westwood, Alexander McQueen, et al.

Images: Liberty windows September 2013