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Pure Man SS20 Menswear Trends and Head Turning Brands

Pure Man has revealed the key menswear trends for SS20 and a line-up of brands, including Bench, Stetson, El Ganso, Dario Beltran and LA newcomers Oren Kash, that visitors can expect to see at the July show, from 21st – 23rd July at Olympia London. The most exciting thing about men’s fashion right now is that it’s unpredictable. As definitions...