H&M rebrands plus size collections

As of spring 2012, fashion retailer H&M is rebranding its plus size collection as H&M+.

Previously known in-store as Big Is Beautiful, H&M+ is launching with a range of modern essentials in UK sizes 18-28.

The collection will feature long sweaters, blazers, white shirts, twin-sets and ankle-length trousers, with plans to develop the range throughout the year with other wardrobe essentials.

The Swedish brand has also revealed that its H&M Divided line will revive its 90’s name and logo, Impuls, with a 90’s-influenced pop-up collection. The range will consists of 13 fitted and draped pieces in shades of black, grey and metallic and will be available in 130 H&M Divided departments worldwide from mid-February.