Articles by FashionUnited PR
Top fashion influencer: Wilma Elena Teittinen
Wilma Elena Teittinen (@wilmaaelena) is a Finnish content creator who splits her time between Helsinki and Lisbon, building her platform almost entirely around outfit content. With a combined following of nearly 30,000 across Instagram and TikTok, she has built a style that stands out for treating every outfit as a full creative statement. View...
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What does a store manager actually do? Running the shop floor and the business behind it
Store manager is one of the most common titles on any fashion job board. The day-to-day responsibilities, however, stretch well beyond opening and closing a shop. A scan of current openings shows the role scaling by seniority and shifting shape depending on the size of the store and the retailer. Browse all current store manager openings on...
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Behind the title: What a fashion account manager actually does
Account manager is a common title across fashion sales and wholesale teams, but the day to day work behind it varies more than the job title suggests. A scan of current openings shows the role scaling by seniority and shifting shape depending on the type of account, the channel and the market it covers. Browse all current account manager...
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Four decades of advocacy: Kenneth Cole to be honored at 2026 Social Impact Summit
American designer and entrepreneur Kenneth Cole will be honored at the 2026 Social Impact Summit in New York. The event, hosted by the Social Impact Fund in partnership with the Fashion Institute of Technology (FIT) Foundation, will take place on March 30 and spotlight the intersection of fashion, beauty and philanthropy, an increasingly...
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Brand Radar: Alix Higgins – Poetic Gesture Meets Digital Age Handcraft
Alix Higgins is a Sydney-based fashion label founded by designer Alix Higgins in 2021, known for its emotionally charged garments that blur the boundaries between poetry, digital culture and physical craft. The brand has rapidly built cultural relevance through expressive prints, sculptural silhouettes and deeply personal storytelling woven into...
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Brand Radar: Ioannes - German designer goes global with Paris-born label and romantic grunge
Ioannes is a rising independent fashion brand blending historical inspiration with contemporary edge. Founded in 2019 in Paris by German designer Johannes Boehl-Cronau, Ioannes quickly became known for mixing “the romantic with grunge” and pairing classical art influences with ‘90s minimalism as quoted on their own website. In just a few years,...
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Brand Radar: Société Angelique - Avant-Garde Sustainability in Fashion
Société Angelique is a rising luxury fashion label that blends avant-garde design with a strong sustainable ethos. Founded in 2020 by German designer Angelika Kammann, the brand quickly gained recognition, with pieces appearing on magazine covers and Berlin Fashion Week runways. With unconventional silhouettes, bold tailoring, and meticulous...
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The AW26 Edit: The essential guide to the coming season
A growing number of brands are unveiling their Autumn Winter 2026 collections as the buying season is upon us. The digitisation across various sectors, such as trend forecasting, design, manufacturing, retailing and advertising, compels the fashion industry to accelerate its pace. Consequently, fashion professionals must respond quickly to...
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Brand Radar: From Sunday Running Club to a global community at Another Cotton Lab
Another Cotton Lab (ACL) is a young streetwear label from Düsseldorf that was founded in 2023. Its vision is to connect sport culture and fashion in an entirely new way, with everything revolving around its own community. A major part of the brand, and one of the aspects it is best known for, is its Sunday Running Club, which takes place every...
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Brand Radar: MARKE - Bridging emotions and contemporary fashion
MARKE is an emerging conceptual fashion brand that has quickly gained international attention since its launch in 2022. Founded by designer Mario Keine in Cologne, Germany, the label is known for blending historical references with modern streetwear sensibilities. Its key aesthetic revolves around "hybridity, fluidity and eclecticism," as said...
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