Articles by Florence Julienne
Future and Louis Vuitton: luxury's recognition of contemporary rap
Rapper Future has been named a “Friend of the House” for luxury brand Louis Vuitton. Future, whose real name is Nayvadius Wilburn, is an American rapper, singer, songwriter and producer. He was born in 1983 in Atlanta, Georgia, US. At the 2025 Met Gala, themed “Superfine: Tailoring Black Style”, Future was dressed in Louis Vuitton. He also...
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Saint Laurent Rive Droite, the brand's cultural concept, launches in China
Saint Laurent Rive Droite, the house's cultural concept store conceived by Anthony Vaccarello, is opening a location in Beijing, China. In the 1960s, Yves Saint-Laurent Rive Gauche democratised luxury with its ready-to-wear line, Saint Laurent Rive Gauche. In 2019, Anthony Vaccarello, the house's artistic director, launched Saint Laurent Rive...
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Personal shopping at Le Bon Marché Paris: “Our services are available to all clients”
Bastien, head of personal shopping and private salons at Le Bon Marché (LVMH), discusses his career at the iconic Paris' department store. He covers the organisation and accessibility of these services, the central role of human connection in his profession and the inter-brand exchanges encouraged by the Virtuosos 2025 programme. What has your...
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France: one in five online clothing purchases is from ultra-fast fashion
During Fashion Reboot 2025, Gildas Minvielle, Director of the Economic Observatory at the Institut Français de la Mode (IFM), delivered his annual report. Below are the primary insights regarding the shifts in the French fashion market from 2024 to 2025. Total turnover for the apparel and textiles sector in France fell by 1.3 percent between...
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Fashion Reboot IFM 2025: French fashion seeks balance amid Chinese pressure and market disconnect
Fashion Reboot IFM 2025 highlights the major upheavals French fashion players are experiencing. These include a shifting political and economic landscape; pressure from Chinese industrial platforms, epitomised by Shein; and drastic changes in consumer habits. These were the key takeaways from the Fashion Reboot 2025, hosted by the Institut Franç...
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Tech for Retail Awards 2025: Innovations revolutionising the shopping experience
At the 'Tech for Retail 2025' trade fair in Paris, Albatross, Neuralk, POWER.xyz, and Dealt were recognised for their technological innovations. The start-ups impressed with real-time AI, predictive analytics, generative 3D content and home-related services. These solutions are designed to make retail more efficient, personalised, and...
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LVMH redefines craftsmanship to include retail sales associates
French luxury group LVMH has made a notable strategic shift in its definition of craftsmanship during the ‘Virtuoses 2025’ ceremony. At the event, held on Wednesday, November 19 2025, the concept of craftsmanship was broadened. While the focus was previously on production and couture ateliers, the luxury group now also positions sales roles and...
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Istituto Marangoni Paris and Elie Saab partner on a scholarship for young fashion designers
“Crafting New Couture”: Lebanese couture house Elie Saab is participating in a scholarship created by Istituto Marangoni Paris for young fashion designers. The scholarship aims to support and inspire the next generation of fashion designers. It also encourages a reinterpretation of couture that blends tradition with innovation. Candidates were...
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Who is Bosideng, the Chinese giant that has appointed Kim Jones as artistic director?
Originating from a rural workshop in 1976, Bosideng has now established itself as China's leading puffer jacket brand, embarking on a journey into the luxury market with Kim Jones. During Paris Fashion Week in September 2025, FashionUnited had the opportunity to meet Gao Dekang, president of Bosideng. The meeting was scheduled around a major...
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French footwear specialist Royer Group files for receivership
On Wednesday, October 29, 2025, the Royer Group announced it has sought protection from the Rennes Commercial Court by filing for receivership. The proceedings concern four of the group's French companies, whose names have not been specified. “Since 2022, the Royer Group has faced successive crises and increased international competition in its...
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