Articles by Florence Julienne
Paris Fashion Week SS24: Anrealage shines with luminous technology
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For Anrealage’s spring/summer 2024 collection, which relied on special fabrics that change colour thanks to photochromy, Japanese designer Kunihiko Morinaga sent out the message of futuristic fashion in what was the precise characteristic of a creative approach. The show for Anrealage's SS24 collection, held at the Yoyo (Palais de Tokyo) during...
Westwood and Galliano: Ahead of her designer auction, founder of PR house 2e Bureau reminisces
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From Vivienne Westwood to John Galliano to Azzedine Alaïa, the auction of pieces from the collection of Sylvie Grumbach, founder of the press office 2e Bureau, entitled "From the avant-garde to today", is an opportunity to revisit her past. Through her story, a whole era of fashion comes to the forefront, with its variables (Paris’ place in...
Rakuten Fashion Week Tokyo kicks off the spring/summer 2024 collection season
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By choosing to run from 28 August to 2 September 2023, Fashion Week Tokyo is confirming its desire to position itself ahead of international sales campaigns. This choice is reflected in the theme of the spring/summer 2024 season: "Open, Fashion Week". Fashion Week Tokyo, sponsored by Rakuten Group, Inc, Japan's largest online retailer, is...
Hollywood and fashion collide: A look into the first film by Saint Laurent
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Strange Way of Life, by Madrid director Pedro Almodovar, is the first short film produced by the Saint Laurent (Kering) production company. Released in cinemas on 16 August 2023, the film stars signature costumes by the luxury brand and a sleek aesthetic. The story follows two cowboys, played by Ethan Wake and Pedro Pascal, who are pitted...
Première Vision FW24/25 and sustainable sourcing: Education in the face of market realities
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From this point onwards, the Première Vision international sourcing show is aiming to be a committed player in the fashion industry’s ecological transition. The latest edition, held from July 4 to 6, 2023, at Paris’ Parc des Expositions de Villepinte, was proof of this. There was a major facelift present at the Première Vision show for the...
Swimwear market: At the Curve Paris SS24 show, swimwear is worth gold
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Industry professionals agree that the swimwear market is booming. The Curve Paris trade show, which presents the spring/summer 2024 swimwear, beachwear and resort wear collections, and Interfilière, which exhibits autumn/winter 2024/2025 materials (fabrics and accessories) and spring/summer 2024 restockings, are the perfect illustration of this....
LGN Louis-Gabriel Nouchi takes home grand prize for Andam 2023
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LGN Louis-Gabriel Nouchi won the grand prize at the 34th edition of the Andam awards. Duran Lantink and Ester Manas won the special prize. Meanwhile, Avellano received the Pierre Bergé prize and Ruslan Baginskiy, the fashion accessories prize. On June 29, in the gardens of Paris' Palais Royal, next to the Ministry of Culture, the elite of the...
At Paris Men’s Fashion Week SS24, Asia makes the industry go round
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Sales of the men's spring-summer 2024 ready-to-wear collections, which are now drawing to a close, set the tone for a Paris Fashion Week that welcomed an upsurge in exhibiting brands and the return of Asian buyers. Looking back on our comparison with the Cannes Film Festival, discussed in a previous article, on the sidelines of show business,...
PMFW SS24: Before the show, there is business
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Paris Fashion Week, which presented the men's spring/summer 2024 collections, has just come to a close. To get an idea of what it was like, we can draw a parallel with the Cannes Film Festival. Front and centre were the 80 brands on the official FHCM calendar, playing the catwalk card (42) and presentations (38) to give themselves international...
Pharrell Williams for Louis Vuitton presents a show worthy of a Hollywood production
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To inaugurate its first Louis Vuitton spring summer 2024 collection, Pharrell Williams organized an event with guaranteed buzz. On Wednesday June 21, 2023, to attend the presentation of the first Louis Vuitton collection by the new, and famous, men's creative director, Pharrell Williams, guests embarked on a yacht at the level of the Quai...