Articles by Jaime Martinez
Tropicfeel appoints former Nike executive Peter Hudson as Creative Director
Madrid – Tropicfeel, the emerging fashion firm from Spanish entrepreneur Alberto Espinós, is taking a decisive leap forward in its brand-building process with the appointment of Peter Hudson as creative director. The American will bring everything he learned during his two decades with the innovation and development team at sports multinational...
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Recover partners with US-based Intradeco to build a recycled fibre plant in El Salvador
Madrid – Spanish company Recover, the spin-off of Valencian firm Hilaturas Ferre specialising in the production of recycled cotton fibres, continued to expand its operations. It sealed a strategic partnership with US-based Intradeco. This alliance aims to boost both companies' business models in the Americas sustainably. It will do this through...
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Israeli firm MySize buys Spanish resale platform Percentil
Madrid – Spanish second-hand clothing platform Percentil has been saved from liquidation by its acquisition out of bankruptcy by Israeli technology company MySize. MySize, specializing in measurement services and AI-based solutions, aims to become a leading player in the European second-hand fashion sector, encompassing both C2C (Consumer to...
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Jacquemus opens summer with pop-up and ‘beach club’ in Ibiza
Madrid – The French fashion house Jacquemus kicked off the summer season of 2025 with the opening of a pop-up in Ibiza. The temporary shop opened its doors on the island until the end of the season, in the idyllic Cala Jondal. The label also set up a unique “beach club” on the fine sands and in front of the blue, crystal-clear Mediterranean...
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Zara’s 50th birthday becomes day of protest for Inditex employees
To mark the 50th anniversary of Zara, employees from various fashion chains owned by the Spanish Zara parent company Inditex took to the streets in La Coruña, Spain. They protested against what they see as a “gradual” reduction of their labour rights by the company's management. The group is publicly accused of deliberately disadvantaging sales...
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Zara celebrates 50th anniversary with Steven Meisel video
May 9, 2025, marks the 50th anniversary of the opening of the first Zara store. Inditex and the fashion chain are celebrating this event with the renovation of the first store and the release of a video directed by Steven Meisel, featuring 50 iconic models, including Amber Valletta, Twiggy, Carla Bruni, Cindy Crawford, Linda Evangelista, Marisa...
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Puig maintains outlook after opening year with sales increase of 7.8 percent
Madrid – Even with a blackout and unprecedented problems in communications networks in the history of Spain, the fashion and beauty multinational Puig responded to its scheduled meeting with investors. As planned, it presented the sales figures recorded during the first quarter of its new fiscal year of 2025 on Monday, after the markets closed....
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Bershka adds a new market and lands in Sweden
Madrid – Bershka, Inditex's second-largest chain by business volume, behind only Zara, has added a new market with its launch in Sweden. The Northern European country is where the Spanish multinational's young fashion chain has just begun operations, opening its first store in the capital, Stockholm. It has taken exactly 40 days to materialise...
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A look into Puig's retail strategy for Dries Van Noten
Madrid – The most perfect harmonisation of universes around fashion and beauty supports Puig’s diversified business model. This is what could be discovered behind the walls of the new Dries Van Noten “boutiques”, one of the main houses in the Spanish multinational’s portfolio, which just opened in London and Tokyo. These openings serve as a...
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Inditex: How Trump’s current ‘asymmetric tariffs’ could impact the Spanish mulitnational
Madrid – Of all the possible scenarios, the one emerging from this “pause” of 90 days decreed by US President Donald Trump regarding the new tariff policy of the US, with its “asymmetric tariffs” for China and the EU, appears to be the worst, most unfavourable, and most challenging for the interests of Inditex. What are the reasons? Let's take a...
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