Articles by Jayne Mountford
NYFW SS25 street style: Fancy denim, modern preppy, baggy shorts and more
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Labor Day in early September marks the end of the summer season, and for many New Yorkers can be fraught with a sense of melancholy. However, for others, it means the beginning of a month-long foray into the future of fashion. Nowhere is that excitement more palpable than on the streets outside the various runway shows and presentations. Fashion...
Resort 25 Trends: ‘CorpCore’ inspired by HBO’s ‘Industry.’
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The power of TV shows to influence the fashion markets is at an all-time high. Now in its third season, HBO’s ‘Industry’ is impacting return-to-the-office-wear a.k.a. ‘corpcore,’ in a similar fashion to the way that ‘Succession’ led to the flourishing of the trend named ‘quiet luxury’ or ‘stealth wealth.’ 'Industry' Season Three Credits:...
Resort 25 Key print and pattern trends
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According to print manufacturer Vogzy, beyond their aesthetic appeal, wearing prints and patterns can have a profound psychological impact, shaping our mood and influencing our style choices in subtle yet significant ways. Studies have shown that wearing vibrant and colorful prints can elevate mood and boost confidence, while more subdued prints...
Resort SS25 Women’s Trend: ‘Very demure, very mindful’
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Seemingly out of nowhere, the ‘demure’ trend has swept across social media platforms and sparked a cultural conversation. Its viral spread started with the beauty influencer, Jools Lebron, who posted on August 5, 2024, about doing makeup for the workplace in a “demure and modest and respectful” manner. She is also fond of using the words, “...
Copenhagen Fashion Week SS25 key trends
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Very often dubbed the “fifth fashion week” after New York, London, Paris and Milan, Copenhagen Fashion Week SS25 ran from Monday, August 5 to Friday, August 9, 2024 with 28 shows, 12 presentations and 84 events. As always, sustainability was a major theme. Designers continued to focus on eco-friendly materials, ethical production practices, and...
The Brat Aesthetic by Charli XCX: including neon green, white tank tops and Kamala Harris
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When President Joe Biden dropped out of the 2024 race and endorsed V.P. Kamala Harris to replace him, singer Charli XCX tweeted, “kamala is brat,” and it broke the Internet. The excitement that engendered was the culmination of something that had been brewing since the album ‘brat’ with its neon green cover was released on June 7. Charli...
Resort 25 Footwear Key Items: from loafers to leopard print boots
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The Resort season (a.k.a. Cruise and Pre-Spring) drops in-store from December all the way through to March. The various collections can take on a variety of characteristics, from beach attire to apres ski. There is such variety that there are clothes to be worn in all four seasons. The footwear presented for Resort tells a similar story, from...
SS 2025 Key Item Accessories Report: headgear, belts and ties
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The number of micro-trends spawned by social media platforms, including ‘Coastal Grandmother’, ‘Eclectic Grandpa’, ‘Quiet Luxury’ and ‘Tenniscore’ seem endless and somewhat surprisingly long lasting. It also means that any retail assortment will require a wide variety of accessories for the Spring/Summer 25 season. Classic or reworked...
Runway Models Who Walked The Most SS25 Menswear Shows
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Creative directors, stylists, hair and make-up artists, lighting directors and design directors: to coin a phrase, ‘it takes a village’ to stage a fashion show. When it comes to which models walk the runway, it’s the casting directors who make the crucial decisions. Although these decision-makers are not household names, they wield great power...
Spring/Summer 25 Ready-To-Wear: Projected Trends and Key Items
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It might seem as if we cycle through fashion trends at an alarming rate. Especially when viewed through the lens of social media. However, it is important to distinguish between macro and micro trends. Macro trends are influenced by factors in society and the environment and can last for years or even decades. There is a trickle down effect that...