Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
New York Fashion Week Bridal SS27 trends: From basque-waists to statement veils
New York Fashion Week Bridal (NYFWB) took place in early April 2026 with several returning bridal favorites, including Galia Lahav, Anne Barge, Ines Di Santo, Mira Zwillinger and Sareh Nouri. It’s a huge market. The US wedding industry, valued at approximately 66 billion dollars in 2025, acts as a major economic engine for both specialized and...
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79th Cannes Film Festival red carpet: Demi Moore in Jacquemus and more
Celebrities from across the globe descended on the French Riviera this week for the 79th Cannes Film Festival, taking place May 12 - 23, 2026. While the event celebrates the film industry’s largest international showcase of cinematic art, it also serves as one of fashion’s international stages, operating as a massive global runway, placing...
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Rio de Janeiro fashion week SS27 trends: Black minimalism to opulent maximalism
Rio de Janeiro Fashion Week (April 14–18, 2026) marked a significant return to the Brazilian fashion calendar after a ten-year hiatus, with the aim of repositioning the city as an international fashion hub and drawing global buyers. To streamline the national schedule and reduce overlap, organizers IMM shifted São Paulo Fashion Week to the...
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Fall/Holiday 26 trend: Tactile outerwear from Prada, Dries Van Noten, Chloé and more
In a digital-first age, the physical sensation of touch has never been more important. For the Fall/Winter 2026 season, designers are responding by prioritizing tactile, textured fabrics for outerwear. Embracing a broader folkloric trend, many of this season's coats feature artisanal, hand-crafted patchwork designs that blend various contrasting...
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FW26 Handbags: satchels from Prada, Balenciaga, Chanel and more
Handbags are often a brand's primary revenue driver, offering higher profit margins than clothing and reaching a much wider audience. Because of this, they are essential for steering seasonal collections and boosting overall sales. This importance was reflected on the FW26 runways, where designers showcased a wide variety of satchels, ranging...
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FW26 Women’s denim trend report: Diesel, Dior, Balenciaga and more
The big news in denim for FW26 is the return of the slim-leg jean, signaling a shift toward more refined silhouettes in ready-to-wear. The collection features a full spectrum of washes, from light blue to deep indigo, with a continued emphasis on distressing and abrasion. Embellishments like diamante and studs remain prominent, while the trend...
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FW26 Trend: Military parade jackets, Khaite, Etro, Balmain and more
Building on the presence of military-inspired silhouettes in Pre-Fall 26, this direction strengthens into a key statement for FW26, merging decorative tailoring with a sense of authority and heritage. Structured shapes and the ornate detailing of ‘Napoleonic’ jackets align with the shift toward more expressive dressing, while remaining versatile...
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FW26 trend: Statement dressing, ‘80’s style from Balmain, McCartney and more
On the FW 26 runways, designers showed a renewed interest in the bold silhouettes of the 1980s, reflecting a broader shift toward statement dressing. The decade’s defining styles, jewel-toned colors, strong shoulders on blazers and blouses, and the little black dress for evening, conveying female confidence and authority. Embellishments, like...
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FW26 trend: Designers use the peplum for a sculpted silhouette
The peplum made a strong return to the FW26 runways, reflecting fashion’s current interest in sculpted waistlines and controlled volume around the hips. Rather than the ruffled, overtly feminine versions associated with the 2010s, this season’s interpretations felt sharper and more architectural, often integrated into tailoring or streamlined...
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Pre-Fall 2026: Military luxe is a major trend: Olive green, officer details and more
There’s a renewed presence of military- and utilitarian-inspired silhouettes in the Pre-Fall 26 collections; anchored by khaki and olive green as practical, season-bridging hues. The trend is multifaceted, balancing classic officer-style details such as fitted, belted jackets and polished brass buttons, as seen at Veronica Beard—with more...
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