Articles by Jayne Mountford
Serving Tenniscore: TikTok, Miu Miu and Zendaya
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What began as a TikTok micro trend, (#tenniscore has over 2.8M views) has blossomed into a multi-million-dollar retail success story. ‘Tennis Core’ can be described as a fusion of tennis players’ aesthetics and everyday looks. It's a perfect collaboration of modern leisure fashion and nostalgia. As reported in an article in The Guardian, “a...
AW24 Fashion Month’s top influencers include K-pop stars
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As previously reported by FashionUnited, according to a report put together by image agency Karla Otto in collaboration with Lefty, the FW24 ready-to-wear runway collections generated an earned media value (EMV) of more than 527.5 million dollars. In the report, the two agencies published the results following their analysis of Instagram posts...
FW24 Key Trend: In and out of the boudoir
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“What goes around comes around,” is the saying, and this was certainly one of the strongest messages of the Fall/Winter 2024 runway season. Designers harked back to the 1920s and 1930s, and more specifically, the garments found in a stylish woman’s boudoir, including corsets, satin and lace underwear, slips and other sheer layers, in a color...
Beyoncé’s ‘Cowboy Carter’ and The Americana Trend
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Politics in the USA has become so divisive that even the definition of what it means to be a patriot is at stake. For the past eight years, it has felt as if those on the right have appropriated not only that moniker but also the right to fly the ‘stars and stripes.’ What defines a patriot? On the other hand, a counter-movement has emerged to...
Prints and Patterns: monograms, logos and slogans for AW24
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Fall/Winter 2024 will be seen as a season where, from sweaters to outerwear and for every type of garment in-between, texture and surface interest was a top trend. Prints where they did appear tended to be on the loud side. In addition to the ubiquitous animal prints and menswear patterns, designers returned to using house monograms, logos and...
FW24 Prints and Patterns: monograms, logos and slogans
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Fall/Winter 2024 will be seen as a season where, from sweaters to outerwear and for every type of garment in-between, texture and surface interest was a top trend. Prints where they did appear tended to be on the loud side. In addition to the ubiquitous animal prints and menswear patterns, designers returned to using house monograms, logos and...
Autumn/Winter 2024 Colour Trend: Lighter shades of green
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Generally speaking, the FW24 season colour palettes were a somber affair. Autumn shades, light to dark grey and olive khaki tones were prevalent as they worked for the ongoing popularity of the ‘quiet luxury’ trend. L-R: Alberta Ferretti, Emilia Wickstead, Schiaparelli FW24 Credits: Alberta Ferretti, Emilia Wickstead, Schiaparelli FW24/©...
Paris Fashion Week FW24: Key Trends including Western Wear, Menswear Fabrics and Cable-Knits
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Paris Fashion Week for FW24 ran from Monday, February 26 through Tuesday, March 5, 2023 with a whopping 91 designers participating. All eyes were on the Chloé show where Chemena Kamali was making her debut. For Kamali, third time's a charm, having been at the House as a junior designer in the noughties and again during the tenure of Clare Waight...
Key colors at Paris Fashion Week FW24: Khaki, a neutral pink and shades of green
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Noir Valentino Valentino Garavani was well known for using a distinctive color of red in his design and ‘Valentino Red’ is officially recognized by color specialist, Pantone. Valentino FW24/ Look 15 Credits: Valentino FW24/Launchmetrics Spotlight Since he became the designer of the Valentino brand in 2008, Pierpaolo Piccioli has also made good...
Paris Fashion Week FW24 key colours: Khaki, a neutral pink and shades of green
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Noir Valentino Valentino Garavani was well known for using a distinctive colour of red in his design and ‘Valentino Red’ is officially recognized by color specialist, Pantone. Valentino FW24/ Look 15 Credits: Valentino FW24/Launchmetrics Spotlight Since he became the designer of the Valentino brand in 2008, Pierpaolo Piccioli has also made good...