Articles by Jayne Mountford
Pre-Fall ’25 fabric trends: Denim plays a major role in RTW collections
Pre-fall bridges the high summer and first fall deliveries, dropping in-store as early as June/July. In addition to items that can be purchased and set aside for later months, consumers enjoy buying ‘wear now’ pieces. Consequently, denim played a major role in the Pre-Fall 25 collections. In addition to various jean styles, designers showed...
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Children’s FW25 buyer’s guide: Key items including outerwear, dresses and pants
Held twice a year in Florence, Italy, the Pitti Bimbo trade fair is considered to be the gold standard for the children’s clothing markets, and the trends on display there set the tone for the season. On January 22 and 23, 2025, Pitti Bimbo will mark its 100th edition with exhibitors showing their lines for fw25. Overall, from 60’s mod, 70’s...
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FW25 women’s buyer’s guide: Nine not-to-be-missed key items
The fw25 ready-to-wear collections from ‘the big four’ cities are set to kick off in New York on February 6, 2025. Looking ahead to the forthcoming season, it is becoming apparent that ‘Cocooning’ will be a key word, with cozy sweater knits and fleece-lined parkas. High necklines and long lengths for dresses and skirts look fresh. After several...
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Pre-Fall 25 RTW – The Pencil Shape - a new silhouette for skirts and dresses
Christian Dior is credited with designing the ‘pencil’ skirt which he introduced in his 1954 Autumn /Winter collection. Its origins can be traced back to the ‘hobble skirt’, a full-length skirt with a narrow hem that was popular before World War I. It was inspired by Edith Berg, the first woman to fly on an airplane. Berg wore a long skirt with...
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FW25 Menswear buyer’s guide: baggy denim, duffel coats, collared sweaters and more
Menswear has become an increasingly significant sector within the fashion and retail industries. With a return to the office, tailoring will continue to be a major player this forthcoming season. Look for suits with a slightly more relaxed silhouette, slim-fit shirtings, sometimes with contrasting collars and cuffs, and long wool coats. However,...
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Pre-Fall 2025 colour trends: ‘Wicked’-inspired shades of pink and green
Since its November 22 debut, the long-awaited movie adaptation of the Broadway musical ‘Wicked’ has proven to be a massive box office hit. It is already the all-time highest-grossing movie adaptation of a Broadway musical, having earned $392.4 million domestically by mid-December 2024. Wicked has a compelling storyline of friendship, and bravery...
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Top 10 Female runway models 2025
According to models.com, magazine covers and campaigns may be overrun with celebrities, but models will always dominate the runways. It takes a special breed of model to walk hundreds of shows per year and connect with the vision of countless designers; but the ones who can pull off this impressive feat hold a special place in the business....
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SS25 Trend: Mod squad, mini skirts, A-line dresses and geometric prints
People are increasingly looking to the past for inspiration, especially as social media amplifies nostalgia-driven trends. In the early to mid-‘sixties, ‘mod’ was short for "modernist," and was a movement characterized by a focus on forward-thinking fashion and music; most likely as a response to the often dreary landscape of post-World War II...
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SS25 Outerwear: Trench coats, car coats and parkas
There were several key outerwear styles shown on the runways for the SS25 season. The trench coat and novel variations of this classic style dominated; a sign that the ‘quiet luxury’ trend will continue to check next year. The car coat, with its tailored minimalism, was another silhouette that looked refined. Many designers continue to make...
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SS25 Trend: Sport meets Street and Ready-to-Wear
Drawing closer to the third anniversary of the passing of Virgil Abloh, it’s clear that his legacy will live on. Abloh was a pioneer, whose visionary work helped to elevate streetwear to a status that is now widely accepted within the luxury fashion realm. Indeed, collaborations between fashion and athletic brands have become almost commonplace....
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