Articles by Odile Mopin
Founder Michaël Azoulay talks American Vintage and its conquest of the US
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It has been quite a journey for the brand from Marseille, France, inspired by the American lifestyle. Founded by Michaël Azoulay in 2005, American Vintage now employs 850 people worldwide, both directly and indirectly, and has "a turnover of 140 million euros, 130 brand shops and 1,500 retailers worldwide". Having emerged "stronger" from the...
French bootmaking and the feminization of the profession
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Bootmaking remains one of the "guardians of the temple" of excellence of French craftsmanship. The 13th Rencontres du Cuir, organised by the CNC (Conseil National du Cuir) this past November, honoured this profession, which is characterised by an increasing feminization and varied training paths. Among leather craftsmen, 70 percent are women and...
Fashion Green Hub: A network of circular economy experts in France are thinking ahead
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For years now, the Fashion Green Hub association (ex-Nordcrea) has played a key role in the responsible fashion landscape, working on topics including eco-design and new business models in the industry. Fashion Green Hub is notably at the origin of the Fashion Tech Days. Experts and brands meet to advance on "green" innovation in fashion, where...
StockX wants to accelerate its sales in Europe
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In these uncertain times, is it better to invest in gold or sneakers? StockX, the American platform that offers sneakers sold through auction, was inspired by stock market speculation. Over the last year, sales on the platform outside the US have increased by 260 percent. In the third quarter of 2020, according to its just-released report,...
The “smart side of fashion”: Vestiaire Collective's first bi-annual report
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Could the responsible side of fashion, overshadow its intrinsic frivolity and versatility? In a post-Covid world in the midst of questioning, the community platform for second-hand luxury products has just launched its first report based on data from its global community, combined with market studies and international analyzes. The first...
Ester Manas “All inclusive out now”: fashion for all collection
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After being nominated for the prestigious LVMH Prize and winning the H&M Design Award, Ester Manas was asked to design for Galeries Lafayette at the ‘Festival de Hyères’. Ester Manas and Balthazar Delepierre are the designers behind one of the hottest fashion labels of the moment. It's inclusive “one size fits all” message is unambiguous. Serge...