Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
Pepe Jeans London and Oracle Red Bull Racing launch Madrid capsule collection with citywide takeover
London-founded denim brand Pepe Jeans London and Formula 1 team Oracle Red Bull Racing, based in Milton Keynes, England, are staging a four-day takeover of Madrid from Thursday, September 10, to Sunday, September 13. The activations build around their Oracle Red Bull Racing x Pepe Jeans fall/winter 2026 collaborative collection and coincide with...
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Marc Cain takes to the streets of London, Manchester and Birmingham with 100-taxi campaign
German fashion brand Marc Cain is making its presence felt across the UK with a striking new out-of-home (OOH) campaign. Since the beginning of September, 100 branded taxis have been circulating through London, Manchester and Birmingham, putting the brand in front of commuters and shoppers in three of the country's biggest cities. The taxis will...
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Onitsuka Tiger Introduces DENIVITA, a Japanese Denim Capsule for Autumn/Winter 2026
Onitsuka Tiger unveils DENIVITA as part of its Autumn/Winter 2026 Yellow Collection, a capsule built entirely around Japanese-made denim. Rooted in the idea of brightening everyday life - "vita" - through colour and craftsmanship, the collection turns denim, a wardrobe staple, into something considerably more expressive. The range leans on...
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Cheshire Fashion Week 2026 Celebrates Record Turnout as Event Moves to Manchester Cathedral for 2027
Cheshire Fashion Week concluded its 2026 edition with a sold-out showcase that brought together international designers, major high-street label, and a strong industry focus on sustainable craftsmanship. The Cheshire event attracted over 600 participants, including 350 seated guests at the evening gala and approximately 250 behind-the-scenes...
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Pepe Jeans returns to its London roots for second fall/winter 2026 drop
British denim brand Pepe Jeans, part of Madrid-based AWWG Group, has released the second drop of its fall/winter 2026 collection. Founded in London in 1973, the brand frames the drop as a return to that origin, taking the city's music scene as its starting point and pointing to a generation that values freedom of expression. The release follows...
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Stone Island unveils new chapter of 'Community as a Form of Research' for fall/winter 2026/2027
Stone Island has presented a new chapter of its 'Community as a Form of Research' platform, an ongoing project exploring the dialogue between product, culture and the global community that shapes the brand's evolution, alongside its fall/winter 2026/2027 collection. The initiative brings together people from different creative disciplines whose...
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HOKA launches the Clifton UTL with vintage curator Emma Rogue
HOKA, a division of Deckers Brands, has unveiled the Clifton UTL, a street-ready reinterpretation of one of its most iconic running silhouettes, in collaboration with New York-based entrepreneur and vintage curator Emma Rogue. The shoe is available from today on HOKA.com, in HOKA stores and at selected retail partners worldwide. A collaboration...
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Lectra strengthens its partnership with Caron Technology
Lectra announces the strengthening of its industrial alliance with Caron Technology, an Italian company founded in 1993 and specializing in preparation systems operating before the cutting process. This new milestone reflects the strength of a trusted relationship that has grown between the two companies over nearly two decades. Lectra, a...
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ASICS Named Official Apparel & Footwear Partner of the 2026 Alpine Paris Major Premier Padel
ASICS is proud to announce its partnership with the Alpine Paris Major Premier Padel, securing its position as the official apparel and footwear partner for the tournament’s milestone fifth edition, taking place September 6–13, 2026, at the iconic Roland-Garros stadium. Under the agreement, ASICS will outfit the tournament’s ballkids and...
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Arket launches autumn/winter 2026 campaign featuring Iselin Steiro and Badhiel Lony Nyang
Arket presents its autumn/winter 2026 campaign, “Noticing Everyday Beauty”, starring models Iselin Steiro and Badhiel Lony Nyang. The campaign revolves around the textures, colours and rhythms of the season, exploring a quieter way of observing details and everyday moments. Balance between energy and ease Captured by Dudi Hasson, Adrian Levander...
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