Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
American Vintage opens 11th London store on Redchurch Street
French brand American Vintage has opened a new store on Redchurch Street in east London, its eleventh in the city and twelfth in the UK, according to the brand. The location sits between Brick Lane and Shoreditch High Street, in an area known for its independent boutiques and eateries. Conceived as a flagship, the two-floor store is designed as...
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Ecco turns Receptor technology into gallery experience at Copenhagen Fashion Week
Danish footwear brand Ecco has opened 'Walk Between Worlds', a gallery experience built around its Receptor technology, during Copenhagen Fashion Week, according to a press release. Running on Bredgade from 5 to 7 August, the exhibition explores the contrast between city and nature through a multi-sensory setup that includes contrasting terrain,...
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Carhartt expands workwear line with Newcastle overshirt
American workwear brand Carhartt has unveiled the Newcastle Overshirt. According to a press release, it is a versatile garment designed for sectors including construction, installation, logistics, landscaping and maintenance. It can be worn as a light work jacket on cool mornings and as an overshirt later in the day. The overshirt is made from a...
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West Ham United goes bleach blue for 2026/27 New Balance third kit
East London football club West Ham United has unveiled its 2026/27 third kit, made by US sportswear brand New Balance, with the men's team's season opener only days away, according to a press release. Rendered in a bleach blue with fluid tonal graphics, the design draws, according to the club, on West Ham's anthem and on East London. Modelling...
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Napapijri enters new market with launch of Fall/Winter 2026 campaign: 'Where Next?'
Italian brand Napapijri, owned by US group VF Corporation, has entered the Mexican market, opening two full-price stores and nine shop-in-shop locations in partnership with Mexican department store El Palacio de Hierro. The rollout is supported by an out-of-home activation across Mexico City's Polanco district. The Mexican debut coincides with...
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Hoka and Beams turn 'Bondi 7' into a lifestyle sneaker
Hoka, part of US group Deckers Brands, has announced its first collaboration with Beams, one of Japan's leading fashion and lifestyle retailers, according to a press release. Marking Beams' 50th anniversary, the two brands have reworked the Hoka Bondi 7, one of the running brand's best-known silhouettes. The Bondi 7 Beams draws on the palette of...
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NAME IT takes on footwear market with upcoming spring 2027 launch
Danish childrenswear brand NAME IT has launched a new footwear category, adding shoes, boots and sandals for children and young teenagers to its product range. The brand, owned by Danish fashion group BESTSELLER, presented NAME IT Footwear during Copenhagen Fashion Week 2026. The expansion is one of NAME IT's biggest category launches in recent...
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Stone Island turns to hardcore scene for latest project
Italian brand Stone Island has unveiled a new creative project, 'The Calm and the Chaos', which explores the hardcore and metalcore music scenes, according to a press release. Rather than documenting a genre, it examines values such as authenticity, commitment and collective identity, which the brand links to its own culture of research. The...
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Knitted in-house: Marc Cain brings craft to a boho summer dress
German fashion brand Marc Cain has presented a new knitted dress for summer 2027, according to a press release. Made from a lightweight tape yarn, the dress has a diamond-shaped openwork and float-stitch structure that gives it an airy, semi-transparent look in a boho style. The dress was knitted at the brand's headquarters in Bodelshausen and...
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Back in London: Pepe Jeans unveils first drop of Autumn/Winter 2026 collection
Pepe Jeans, the London-founded brand owned by Spanish group AWWG, has presented the first drop of its autumn/winter 2026 collection and campaign, set in east and west London, according to a press release. The campaign was photographed by Zoe Karssen against the city's streets and architecture, featuring emerging models Maya Gunn and Maurits...
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