Articles by Press Club
Everything you need to know about OFFICE: From vintage quirks to ethical footprints
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OFFICE has grown into a globally recognized retailer, maintaining its distinctive charm rooted in displaying shoes on old office furniture—a creative nod to its name. Simultaneously, it champions sustainability by supporting the circular fashion economy through its initiative OFFCUTS, which offers consumers unique, secondhand, and ex-display...
Community, culture, and career: How lululemon is revolutionising work culture
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At lululemon, a leading company in the field of high-performance sportswear, the well-being of employees—physically, mentally, and socially—is at the center of the company's activities. This philosophy is reflected both in product development and in the design of the working environment. From a yoga boutique to a global giant Since its founding...
Tailoring connections: The impact of community in White Stuff’s strategy
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Building a strong brand community in the dynamic world of fashion is not just a decision but a necessity. From cultivating brand loyalty to driving innovation and remaining at the industry's forefront, the importance of a well-defined community approach cannot be underestimated. White Stuff, a pioneering British fashion retailer founded in 1985,...
The British Fashion Council Announces Keynote Speakers for Institute of Positive Fashion Forum 2024
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The British Fashion Council (BFC) is delighted to announce the keynote speakers for the fourth annual Institute of Positive Fashion (IPF) Forum, which will take place on Thursday 18th April 2024 at 180 Studios, 180 The Strand, London. The IPF Forum is an annual sustainability event, designed to be provocative in thinking with multi-faceted...
Foot Locker: Amplifying Black voices through Hip Hop and sneaker culture
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Sneakers are not just footwear within the hip hop community; they are a potent symbol of fashion, status, and cultural identity. As a global leader with over 2,500 stores, Foot Locker is the premier destination for sneakers, celebrated for its collaborations with top brands to deliver coveted and cutting-edge products. For more than three...
Exploring the bridalwear buying process: A case study of WED2B
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The journey to selecting a bridal gown stands in stark contrast to the conventional retail experience, encapsulating a blend of anticipation, emotion, and a quest for perfection. Bridal gown shopping is not merely a purchase; it's a pivotal experience in a bride's journey towards her wedding day. Through the lens of WED2B, a prominent player in...
The Austrian Fashion Association Launches Its Revamped Website with a Bold New Look
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The Austrian Fashion Association (AFA) has launched its revamped website, austrianfashionassociation.at, showcasing a new look and an updated corporate identity that reflects its commitment to promoting Austrian fashion. Designed by the creative team at EXEX, the new website features a modern, user-friendly interface filled with comprehensive...
A Big Welcome to East 42nd
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We are proud to announce the launch of our debut 19-piece collection, a blend of understated luxury, vibrancy and fun. East 42nd has meticulously designed and created transitional pieces women will want to wear again and again. East 42nd wants to be the first choice for women craving versatile pieces that suit all aspects of a busy life but...
Neem London and Alder & Green Launch London Store Collaboration
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Neem London, the low emitting menswear brand, will be taking over half of the Alder & Green store on Lamb’s Conduit Street from the 15th of March. The brands share a mission to champion low-emission fashion, and the move is the latest bricks and mortar development for Neem London, which has its flagship store in Piccadilly Arcade. The site is...
Navigating the future of fast fashion: A Primark case study
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Fast fashion has emerged as a transformative force, reshaping consumer habits, fashion cycles, and industry standards. Characterised by its ability to rapidly produce and distribute the latest trends from the catwalk to the retail floor, the segment makes styles available to a broad audience at unprecedented speed and often at a fraction of the...