Articles by Simone Preuss
Melina Bucher launches first completely bio-based, plastic-free bag
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When FashionUnited spoke to Melina Bucher, founder of the eponymous label and Germany's first vegan bag manufacturer, in March this year, a novelty was already on the horizon: a 100 percent bio-based product. Now, with the new “Dreamer” bag, a dream has actually come true. After years of development and collaboration with material innovators...
Can a 250-million-euro ‘Circularity Fund’ make Shein circular?
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It may seem strange indeed to hear ultra-fast fashion giant Shein boasting of circularity measures: The company has launched a new 200 million euros “Circularity Fund” in the EU and the UK plus a further 50 million euros for “broader ESG measures”, planning to invest a total of 250 million euros in circularity over the next five years. However,...
New joint venture Save the Duck Japan to strengthen brand's presence in Japan
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Italian vegan outerwear and lifestyle brand Save the Duck has formed a joint venture with Japanese fibre and yarn manufacturer Teijin Frontier K.K., Save the Duck Japan Inc., to expand its presence in Japan and improve its services in this important market. Over the past three autumn and winter seasons, Save the Duck has successfully operated...
PETA lights up Paris with anti-cruelty messages, slams LVMH ahead of Olympic Games
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As Paris frantically readies itself to host the Olympic Games 2024 and even preponed its haute couture week, some took the opportunity to shine a light on cruelty, quite literally. Animal rights organisation PETA (People for the Ethical Treatment of Animals) France projected videos and messages across some of the city’s most iconic landmarks —...
Aid by Trade Foundation expands to India through Regenerative Cotton Standard
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The Aid by Trade Foundation (AbTF), known for its cotton standards Cotton made in Africa (CmiA) and Cotton made in Africa Organic, expanded its range last year with the Regenerative Cotton Standard (RCS), the first of its kind to explicitly prioritise the knowledge and interests of small-scale farmers. The voluntary standard targets the entire...
Survey finds consumers want fashion from sustainably managed forests but find brands lacking
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The PEFC or Programme for the Endorsement of Forest Certification has revealed the results of a new consumer survey today that explored consumer awareness, attitudes and expectations towards forest fibre use in fashion collections such as viscose and lyocell. “Fashion from Sustainable Forests” was conducted in four key markets across Europe —...
Diane von Furstenberg and Lenzing join forces to bring more sustainable fashion to the fore
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Austrian fibre producer Lenzing has announced a global collaboration with luxury fashion brand Diane von Furstenberg (DVF). The brand will use Lenzing fibres from sustainably managed wood sources such as Tencel and Lenzing Ecovero for its flagship collection, bringing them into mainstream fashion. “We are delighted to collaborate with DVF to...
H&M presents first mini collection made from regenerative cotton
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Fashion brand H&M presented the first garments made from regenerative cotton yesterday. The six-piece H&M Studio mini summer capsule collection channels the holiday mood and includes two maxi dresses, two kaftans, and a bralette with matching flared skirt. “Each piece has been made using Regenerative Organic Certified cotton,” assures H&M in a...
Label to Watch: biodegradable suits from Lotta Ludwigson
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Mattel's "Day to Night" Barbie of the 80s was a sensation - at least for little girls: Barbie not only went to work in a great pink suit (and was thus financially independent), but could simply reverse it in the evening and turn it into a party outfit. Those little girls have now become seasoned businesswomen and want their office outfits to be...
Greenwashing, ultra fast fashion slowing down progress on eliminating fossil fuels from textiles, finds new report
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The good news is that fashion companies are making progress when it comes to reducing emissions, phasing out coal and transitioning to renewable energy. The bad news is that greenwashing and ultra fast fashion are undermining these efforts. These are the findings of the “2024 Clean Energy Close Up” report by environmental advocacy group...