Moda x Pure x Springfair

Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure.

The next edition of Moda x Pure will run from February 2 to 5 and will continue to feature Pure’s catwalk, showcasing the latest collections and trends to inspire buyers. In addition, the trade show will also be collaborating with a trends partner to offer expert insights, helping brands and buyers stay ahead of the curve in an ever-evolving market.