Pure London x JATC (Just Around The Corner)

After a highly successful first combined show, Pure London x JATC are bringing together the brightest minds in the industry again this July to showcase the best must-have collections, discover the latest trends, get exclusive business insight, and make all-important international connections. Catering to all fashion buying needs, Pure London x JATC features a carefully edited line up of the most coveted and exciting UK and international brands across key buying destinations. This event offers a platform that spans the needs and budgets of all fashion businesses. Discover all that Pure London x JATC has to offer in July 2024. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London x JATC is building the future of fashion. Pure London x JATC provides a global platform for brands and designers to meet with buyers that matter the most to their business and connect, this is truly an order writing event. Join the next edition as we arrive back at the iconic Kensington Olympia in London, 14-16 July 2024.