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The Hoxton partners with Lacoste for global capsule drop
The Hoxton has partnered with Lacoste to develop a limited-edition capsule collection which centers on room service. Available globally from September 8 onwards in all 19 Hoxton hotels, the capsule was created together with Los-Angeles based artist Michael McGregor, who is known for transforming hotel stationery and restaurant menus into graphic...
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Lacoste returns to the tennis court with new Slam Break sneaker
Lacoste is releasing the Slam Break, the new standout model in its tennis-inspired sneaker line. Following the earlier launch of the Slam Break Premium, worn by tennis player Arthur Fils, the brand is building on its tennis court heritage and some sixty years of experience in footwear. From tennis court to atelier The accompanying campaign is...
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US Open 2026: Brand activations and fashion collaborations
The year's fourth and final Grand Slam, the US Open has long been a powerful marketing venue for brands. In 2025, the event generated 809 million dollars in media impact value for the labels featured throughout the tournament, a 51 percent increase year-over-year, according to Launchmetrics. Nike, Audemars Piguet, Rolex were some of the top...
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