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Nike celebrated the power of women’s sport during Super Bowl
Sportswear giant Nike placed women athletes centre stage during the male-dominated Super Bowl LIX, spotlighting stars such as gymnast Jordan Chiles, basketball players Caitlin Clark, A’ja Wilson and Sabrina Ionescu, sprinter Sha’Carri Richardson, and footballer Sophia Wilson. The campaign showcased Nike’s new brand anthem, ‘So Win,’ designed to...
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Nike licensee Zelus Sport secures new investment
Zelus Sport, the exclusive global licensee for Nike’s Team Sports division, has secured a new investment from London-based buyout firm Sullivan Street Partners. The latter intends to help accelerate and support Zelus’ “ambitious growth plans” to strengthen its position in the sports apparel market. In the announcement, Sullivan Street said that...
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Nike unveils debut signature shoe for basketball star A’ja Wilson
American basketball player A’ja Wilson, who plays for the Las Vegas Aces of the Women's National Basketball Association (WNBA), has unveiled her debut signature shoe with sports giant Nike. Wilson, who has earned two WNBA rings, two Olympic gold medals, an NCAA crown and three WNBA MVP awards, has worked closely with the sportswear brand for...
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