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Saucony appoints new global chief marketing officer
Running and lifestyle brand Saucony, a division of Wolverine World Wide, Inc., has appointed Joy Allen-Altimare as its global chief marketing officer, effective immediately. The seasoned veteran has been brought on to help expedite the brand's transformative growth and further “cultivate a winning culture,” while developing and executing...
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Sweaty Betty rebrands with new campaign to end toxic exercise narratives
Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...
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Wolverine sells Asia-based leather business, strenghtens Chinese joint venture
Outerwear group Wolverine World Wide has announced further efforts to advance the company’s ongoing transformation programme into a “consumer-obsessed growth category”. Among its newly revealed moves, Wolverine has said that it has secured a 61 million dollar agreement to sell minority ownership interest in the subsidiary that owns the Saucony...
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