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Wolverine World Wide names Mike Maloney Chief Product Officer
The Work Group of Wolverine World Wide, Inc, the parent company of Wolverine, CAT, Sweaty Betty and Hush Puppies among others, has appointed industry veteran Mike Maloney as its new chief product officer. In his new role, Maloney will lead product development, merchandise strategy, and market expansion initiatives for all brands within the Work...
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Wolverine sells Asia-based leather business, strenghtens Chinese joint venture
Outerwear group Wolverine World Wide has announced further efforts to advance the company’s ongoing transformation programme into a “consumer-obsessed growth category”. Among its newly revealed moves, Wolverine has said that it has secured a 61 million dollar agreement to sell minority ownership interest in the subsidiary that owns the Saucony...
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Renfro Brands to manage socks business of boot maker Wolverine
Wolverine Boots and Apparel has decided to licence their sock business exclusively to Renfro Brands. In a statement, Wolverine said that the decision was taken citing the ever-evolving consumer, industry, and retail landscape as their main decision driver. "To better service the needs of our retailer partners and consumers, the decision to...
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