The North Face, a VF Company
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Smartwool names new sales agency in Benelux
Smartwool, the sock and apparel brand based in Denver, Colorado, part of the VF Corporation, has appointed Ideavelop BV as its sales agency for Belgium, the Netherlands, and Luxembourg. The move is part of VF strengthening its natural apparel portfolio in EMEA by building on Ideavelop’s 25-year partnership with sustainable merino wool brand...
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Now with a skate ramp: Vans redesigns flagship store in London
The US shoe and sportswear label Vans has reopened its flagship store in London’s West End with a new concept. The store at 214 Oxford Street, which first opened in 2019, is now all about skateboarding culture. A 200 square meter skate ramp made of Roman travertine is the eye-catcher of the interior, designed by Milan-based architecture firm...
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Fashion’s new peak? The North Face x Skims launch collab collection
A collaboration merging technical legacy of outdoor performancewear with the cultural cachet of celebrity-led fashion, The North Face and Skims have unveiled a collaboration designed to transition from ski slopes to après-ski lounges. The collection reimagines archival designs from The North Face, applying Skims’ signature form-fitting...
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