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Lacoste presents new global brand campaign
With its new brand campaign, Lacoste reaffirms what defines its identity: a style born from tennis, driven by a free, effortless and dynamic French elegance. The campaign marks the return of “Life is a Beautiful Sport”, the Maison's signature. It is a way of understanding sport beyond performance: as an attitude, a gesture, a way of playing and...
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Lacoste SS26 : An intimate vision of sport and elegance
For Spring/Summer 2026, Lacoste redefines its iconic sporting heritage through a collection that explores the subtle space between performance and emotion. Inspired by the house’s heritage, the collection reimagines the athletic silhouette with a fresh perspective, blending ease with elegance and balancing sensuality with practicality. Inspired...
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Pierre Gasly joins Lacoste as ambassador
French driver Pierre Gasly joins Lacoste as an ambassador, embodying its iconic polo. Passionate about tennis and golf, he represents the intersection of sport, style, and culture. Born in Rouen in 1996, he began karting at six and rose quickly through motorsport, making his Formula 1 debut in 2017. He became the youngest French driver to reach...
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