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Lacoste elevating collaboration with Roland-Garros for 2026
French sports and lifestyle brand Lacoste is deepening its relationship with the tennis Grand Slam tournament Roland-Garros for 2026 with a co-branded collection and a new Club Lacoste concept. In a statement, Lacoste said the collaboration with Roland-Garros is a “meeting point between sport and culture,” and will include a co-branded...
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Lacoste presents new global brand campaign
With its new brand campaign, Lacoste reaffirms what defines its identity: a style born from tennis, driven by a free, effortless and dynamic French elegance. The campaign marks the return of “Life is a Beautiful Sport”, the Maison's signature. It is a way of understanding sport beyond performance: as an attitude, a gesture, a way of playing and...
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Lacoste SS26 : An intimate vision of sport and elegance
For Spring/Summer 2026, Lacoste redefines its iconic sporting heritage through a collection that explores the subtle space between performance and emotion. Inspired by the house’s heritage, the collection reimagines the athletic silhouette with a fresh perspective, blending ease with elegance and balancing sensuality with practicality. Inspired...
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